Team Assignment 1
Lieutenant Mark Johnson is a 33 year old naval officer who has spent the last ten years flying the F/A-18 Super Hornet. He has been married to his wife Susan for seven years; together, they have two daughters, Jane and Jill, and another child due in the summer of 2014. Mark is originally from Milwaukee, Wisconsin, but has moved eight times in the past ten years because of the demands of his career. Mark and his family currently live in Lansing, Kansas. In addition to pursuing his MBA at the University of Chicago, he is also attending the U.S. Army Command and General Staff College. His prior education includes a Bachelor of Science in Systems ...view middle of the document...
The school had to be fully accredited, with a course of study and degree equivalent to the institution’s traditional program. Finally, a flexible program was paramount, as Mark’s job involves travel, changing schedules, and odd hours.
The key characteristic that factored into Mark’s choice of an MBA program was prestige. For Mark, an institution’s prestigious reputation is a reflection of the amount of work required of its students and the quality of education earned. He wanted an institution that was well known and respected in the business world. Mark also considered the Naval Postgraduate School (NPS), the University of Massachusetts, and the University of Indiana, but chose University of Chicago after considering his options. Although NPS seemed a logical choice, Mark wanted to diversify his experiences and attend a civilian university.
Additionally, Mark preferred UC because it is the most established online MBA program, and in his mind, would cater to students better than newly established programs at other institutions. The fact that UC’s online MBA has been in operation for 10 years was important to Mark, who was looking for an experienced program. UC’s program was also the most flexible, with required class meetings only once every few months.
Cost was also a factor. Mark considered UNC Kenan-Flagler, but the tuition totaled over $100K, which he felt was excessive for any two-year educational program. As a military member, Mark has access to the Post-9/11 GI bill, but chose to defer those benefits to his children for their college education. The Navy does offer Tuition Assistance, but it only reimburses $250 per semester hour, which does not cover a significant portion of tuition at any institution. Ultimately, Mark was accepted into the Government Education Voucher (GEV) program, which covers approximately 90% of UC’s program; the only stipulation is that he remains on active duty for an additional two years, which is already part of his career plan.
New Value Proposition