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Vodafone Analysis

4737 words - 19 pages

Terms of Reference / Executive Summary
With the acceleration of globalisation, businesses have gradually recognised the benefits of providing corporate social responsibility programs. CSR activity is now being undertaken by multinationals around the globe. Vodafone Group, the world's leading mobile telecommunications company with presence in both emerging and mature markets, is in the centre of attention of this thesis. As a mobile telecommunications organization, Vodafone's is responsible for providing exceptional products and services for its customers. It has to consider how it carries out operations in order to build trust with its consumers, employees and other stakeholders. It aims to ...view middle of the document...

There are also some external environmental factors that have impacted on Vodafone's business operations worldwide. The importance of these factors has made the company change and updates its ethical and socially responsible approach.

This report is intended for module tutor in accordance with the course requirements. The author has been asked to produce a report that explains corporate social responsibility (CSR) and ethical issues faced by Vodafone since its beginning in 1984 and how the company has tackled each issue to enable them improve its image and continuous growth. The author will take the above issues relating to Vodafone operations in UK only. It has further been asked to add points in report preparation regarding the external environmental factors that have ethically impacted on Vodafone's UK operations at home and abroad. Also to be included in the report are motivational issues with regards to staff Vodafone needs to address should they continuously change as stakeholders become more ethically and environmentally conscious of what businesses do. This report is prepared according to the requirements set by the college. Current ethical policies of the company will be evaluated in detail and recommendations will be provided in the end. Harvard Referencing will be used to reference the literature.

History of Vodafone
Vodafone Group Plc. is one of the world's leading mobile telecommunications company. According to the MINTEL (2010) report, it is the largest telecommunication network in the world based on revenue (market value of around �72 billion). It is a UK based company founded in 1985 (KEYNOTE. 2010). Apart from UK it has a significant presence in US, Europe and the Asia-Pacific region via direct investments, subsidiary undertakings, joint ventures and associates. In these regions it operates in 31 countries with further partner networking in 40 more nations. This multinational group is engaged in supplying mobile telecommunications services and products, includingvoice, data services, text and video messaging and fixed broadband services. It is considered the globe's leader in providing data and voice communication services besides providing internet services. Apart from basic telecommunication services, Vodafone UK is involved in offering integrated mobile and PC communication services, wirelessly through 3G and HSPA, and via fixed line broadband. It also offers to its customers a range of devices to access Vodafone's products and services, including handsets, fixed line telephones, laptops and desktop computers. According to KEYNOTE (2010) market data, Vodafone has more than 300 million mobile customers worldwide that include private customers and corporate consumers.

Vodafone is committed to high standards of ethics, corporate social responsibility and corporate governance that are considered critical to business growth and integrity. The company does not treat CSR as a gesture or add-on; it is part of its core...

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