Walmart Analysis

3511 words - 15 pages

On July 2, 1962, in Rogers, Arkansas, Sam Walton opened the first Wal-Mart discount store. Sam Walton’s vision was to have the lowest price for the consumers anywhere and anytime. In just five short years the organization owned 24 stores with 12 million in sales. The early years of the company had the business owner leading the organization daily. In 1969, Wal-Mart was officially incorporated as Wal-mart Stores, Inc.

In 1970, Wal-Mart sold their first public stock at just under $17 a share. Starting in 1970’s, Wal-mart had a decade of incredible growth with the expansion of the stores nationally, the Home Office opened in Bentonville, Arkansas, and the first distribution center.

...view middle of the document...

The target market for the organization is anyone who wants to save money or the hard working middle and lower class of society. The target market for this organization is very broad to help Wal-mart have a huge customer base. The value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. Wal-Mart’s value to their target market is by proclaiming to always have the lowest price every day. “Wal-Mart means low prices. They’ve defined their market position very effectively, and thanks to that fact, people know what they’re going to get when they buy products or services from those companies.” (Dylan, 2007) The company does this by having many stores throughout the United States and abroad in small and big towns to deliver products and services at a discounted cost compared to other retail stores. Save time, save money can be used to describe the value this organization offers to the everyday public. The pricing of products and services of the company are lower than other retailers to even price match their competitors’ prices. Wal-mart having their own distribution centers which are strategically located to incorporate a seamless way to get the products to be sold in the retail stores. The evolution of Wal-mart’s supply chain includes three elements, according to a 2012 article from Arkansas Business: “distribution practices, operating its own fleet of trucks and technology.” (Traub, 2014) With Wal-mart having their own distribution centers and trucking fleet help this retail giant stay competitive in the market place and continue to have low prices on a variety of items and services.

With the era of the internet and the use of applications Wal-Mart has step in this forefront head on to create a flawless way to communicate by “using the explosion of digital channels to its advantage.” (Pollitt,2014) Wal-mart’s communications with employees within the organization have the use to mywalmart.com. This website was first used to provide information to associates but today have become a great deal more. “Today, we use the site to communicate new initiatives; involve associates in company programs and events; gather feedback about operations, marketing, advocacy; and as a change management tool.” (Bliss,2015) In 2009 with the launch of this intranet website 920,000 associates are registered on the site, 85 percent of the users return every week, and many topics discussed have several times became into national advertizing campaigns. This internal communication strategy “Our communication strategy is grounded in presenting user-generated content first, followed by context with company facts and information for support and reference.” (Bliss, 2015)

Wal-Mart is sustainably different from the competition by having a lower price, many locations throughout the United States, and never closing and being open 24 hours a day and most holidays. Target, Best Buy, and Costco are all competitors of this...

Other Essays Like Walmart Analysis

Merge Analysis Of Walmart

1162 words - 5 pages comprising earnings are separated and distinguished from random, erratic, unusual and nonrecurring elements. The latter elements require separate analytical treatment or investigation. Recasting also aims to identify elements included in current earnings that should more properly be included in the operating results of one or more prior periods.Our analysis of operating results for the recasting and adjustment of earnings requires reliable and

Swot Analysis of Walmart

2455 words - 10 pages -Mart stand to gain enormous profits from this move while India’s economy will suffer and its workers will be subjugated to the unfair work practices of this Multinational Behemoth SWOT Analysis Wal-Mart Strength * Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. * Wal-Mart has grown substantially

Walmart Five Forces Analysis

1015 words - 5 pages 1. Threat of Entry: The ease at which new entrants can enter the market. a. New entrants: firms that have either recently started operating in an industry or that threaten to begin operations in an industry soon. i. Why would new entrants be interested in entering the market? 1. They are motivated to enter into the industry by the superior profits that Wal-Mart is earning. Q: “Is there a high threat

Walmart Essay

2344 words - 10 pages sector Wal-Mart is ranked as the biggest company in its industry. The company’s market capitalization is $226 billion. Revenue and Financial Analysis: Wal-Mart is also a very profitable company with a stated gross profit of $111 billion dating from last year. In addition to being a very profitable company, Wal-Mart is one of the biggest private employers in the world with an estimated 2 million employees and is as of date the biggest

History of Walmart

684 words - 3 pages corporation and located under the New York Stock Exchange and uses the symbol WMT. When research Walmart stock use WMT to locate price quotes and to find financial analysis on websites. People can purchase Walmart stock through a brokerage account or by enrolling in Walmart’s direct stock purchase program (DSPP) (Adkins,(1990)) References Walmart. ((2001)). Walmart Coporate. Retrieved from http://walmartstores.com/7736.aspx Walmart. ((2001)). Walmart

Walmart Data Warehousse

921 words - 4 pages DATA WAREHOUSE A data warehouse is a logical collection of information gathered from different operational databases and used to create business intelligence that supports decision making tasks and business analysis activities. Walmart is known for having the biggest data warehouse used, which is larger then 4 Petabytes. Wal-Mart is very secretive about their data warehouse. After achieving a major milestone Teradata, Wal-Mart’s data warehouse

Target vs Walmart

3735 words - 15 pages Case Study: Target Laval University 01/10/2013 To understand the struggles of Target during the economic crisis that started in 2008, one has to comprehend the relationship Target has with the biggest discount retailer in the United States; Walmart. The two stores are very often paralleled, so much that when one

Diversity Audit of Walmart

4034 words - 17 pages HR 582 DIVERSITY AUDIT WALMART Yeliz Makuloglu Executive Summary An organization’s success and competitiveness depends upon its ability to embrace diversity and realize the benefits. When organizations actively assess their handling of workplace diversity issues, develop and implement diversity plans, they make business sense for both for profit and not for profit companies. Creating a diverse workforce provides tremendous

Walmart - a Financial Appraisal

5214 words - 21 pages more risk is involved. FORM: WEAK. | | |2003 |2002 |2001 |2000 | |4. Risk Analysis: |Beta Walmart |0.8157 |0.902 |0.9035 |0.8942

E-Business Ebus308 How Walmart Became a Super Power

4342 words - 18 pages Analysis Summary 9 Key Competitors 9 Walmart vs Amazon 10 Walmart vs WinCo 10 Data and Information Management Plan 11 Information Collected 11 How Information Collected Is Used 12 Policies to Protect Information 13 References 14 In today’s world shoppers like to have a one stop shop where they can go to get everything they need at a low price. Wal-Mart has provided that type of store for customer to be able to shop for groceries

Walmart Global Discount Retailer Moves from Brink and Mortar to Click and Mortar

3995 words - 16 pages untapped, rapidly growing market. The SWOT analysis will look at Walmart Global eCommerce as it attempts to move definitely into eCommerce while supporting all Walmart’s traditional brick and mortar businesses. Since Walmart Global eCommerce is responsible for all online and mobile innovation, this SWOT analysis will include issues pertaining to all of Walmart, but will pay particular attention to the eCommerce aspect. Stakeholder Analysis

Related Papers

Walmart Analysis

1704 words - 7 pages Walmart Movie Analysis Threat Level Midnight MGMT 382, 12:00pm Monday Class Rheanna Ladron De Guevara Mohammad Shojaei Danielle Seymour Teresa Radtke Curtis Anson Amy Self Walmart is quite arguably one of the largest multinational grocery retailers in America. The corporation routinely produces record sales, earnings, and employs more than 2.1 million full time employees. Last year Walmart earned a record four hundred and

Walmart Stores Case Analysis

1670 words - 7 pages  Global Management 10-28-2014 Unit 6 Human Resource Management GB 520 Walmart Stores Case Analysis Globalization has revolutionized the way business is conducted worldwide. Barriers to Markets once untouchable, have now opened their doors and many companies have taken this opportunity to expand into those markets in order to gain competitive edge. In large, globalization has helped emerging markets such

Walmart Financial Report Analysis

1772 words - 8 pages FINANCIAL STATEMENT ANALYSIS Wamart focuses on three segments: Walmart U.S, International and Sam’s Club with the sales percentage ranges from the highest 63.7%, 24.6% to 11.7% respectively. 1. Three items on the income statement that would be important to an investor: Total sales in fiscal 2009 increased 7.2%, from $374.3 billion in 2008 to $401.2 billion. Those increases resulted from Wal-Mart’s global store expansion programs

Walmart Analysis

1303 words - 6 pages * Wal-Mart Plastic Bags FUNSAM es la empresa que le distribuye bolsas plásticas a Wal-Mart, Por otra parte en su proceso de producción reciclan el recorte, que viene a ser un 8 %. En el mismo momento que sale del proceso de fabricación se mete a la recicladora y vuelve a ingresar a la máquina. FUNSAM posee una capacidad de almacenaje en los silos de 300 toneladas, el material viene a granel. * Pedido: Walmart realiza el pedido a