By Ilia Natchev
February 3rd 2013
The Walt Disney Company represents a truly immense organization
with the consideration of the consolidated revenue,
represented roughly a whopping 35.5 billion dollars in 2007. The four SBUs are Disney
Consumer Products, Studio Entertainment, Parks and Resorts, and Media ...view middle of the document...
Disney's vision statement:
Global leader in family entertainment, and worldwide provider of quality leisure time for everyone.
Disney's mission statement:
We provide global quality family entertainment for children, adults, and senior citizens. We take
into consideration every request, and demand of our customers in order to achieve complete
Our range or entertainment expands within cable and television networking, parks and resorts(
Disney world, Disneyland, Disney Cruise line and Disney Vacation club),studio entertainment(
theatrical, television market, Disney music groups ), merchandise licensing, publishing and
retail, and interactive media) gaming and internet)
We are committed to be number 1 family entertainment company in the entire world, with
emphasizing in US, Asia, and Europe
We are engaged in all new technology innovations, that will help us achieve our goals. We try to
reach to every customer, and make the experience of booking and shopping as easier, and stress
free as possible.
We assure our shareholders, and investors of the prosperity, and the safety of their investments,
with fully commitment to be prosperous, with steady annual profit.
Our worldwide leadership in entertainment is dedicated, and fully committed to our customers,
Walt Disneys company is fully committed to bring quality entertainment in every corner of the
world, and become the sole entertainment leader worldwide.
We are highly involved in the worldwide problems of autism, dyslexia, and numerous child
disorders, we commit resources in RND, and educating our young customers on how to have
happy, healthy, and safe childhood.
We provide quality, competitive, and safe work environment for our employees all over the
world, with safety being number 1 priority.
Disney’s External Threats and Opportunities
The individual external threats to Walt Disney are equally as diversified as the
company itself. However, one of the greatest potential risks to the overall aspirations of the
company is rooted in the protection of its brand(s) image and credibility. The incredible
history of the Walt Disney Company and its positive reputation are deeply engrained within
the United States’ cultural heritage and as well as around the world. This is also evident in the
fact that Walt Disney’s balance sheet boasts exorbitant amounts of intangible assets and
goodwill. According to the company’s balance sheet in 2007, Disney accounted for over 24
billion dollars in intangible assets. Intangible assets are inherently more subject to risks than
more traditional assets. Therefore, a balance must be achieved that embraces diversity in
branding but also maintains a healthy risk adversity to any potential threats to its brand(s)