“Wasi Super” supermarket chain is a well known super market chain with a history of over 10 years. It has a network of 50 supermarkets around the country. Their presence is very strong in Colombo with 15 supermarkets in prime locations. They have a wide array of fast moving consumer goods (FMCG), household goods, apparel, furniture, electronics and value added services such as bank service points, utility bill payment facilities etc. . The “Wasi Super” supermarket is known as a one stop shop, where a consumer has a wide selection of products and brands. Excellent customer service and product variety has enabled “Wasi Super” supermarket to gain a competitive edge over other super market ...view middle of the document...
Management feels that this initiative will bring them more business due to convenience and flexibility offered to their clients to shop at their own preferred times of the day.
Further, management wishes to start a programme to continuously communicate with their regular clients and loyalty cardholders, in order to strengthen the relationship with clients.You have been selected as a consultant to help “Wasi Super” supermarket to make above changes and build strong relationships with their clients.
Prepare a report to the Managing Director of “Wasi Super” supermarket explaining various methods and tools they can use to make their communication efforts effective. You are required to give special attention to provide methods they can use to build goodwill and strong relationships with their clients. You are also required to support your suggestions with practical examples.
You are required make an oral presentation to the Managing Director of “Wasi Super” supermarket chain, based on your report prepared under task 01. You are required to explain and justify your recommendations presented.
“Wasi super” Supermarket
We, “Wasi super” supermarket is a one stop shop, where consumer has a wide range of products & brands. Not only that we have a excellent customer service, ample parking space, wide aisle space for easy shopping and modern cool rooms to provide fresh products
Even with all this, to survive in this market we can use many methods & tools to make our communication efforts effective
We can use the POSM- point of sales materials
* X stand (used in SLIM, HR house)
* catchy posters to display prices ( used in Cargills food city)
* LED displays (used in Sampath bank)
We can use BURST strategy this means every 5 minutes only for a week. Its customer’s awareness builds. Examples for...