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Week 2 Team Marketing Plan 1

1748 words - 7 pages

Learning Team B: Marketing Plan I
Nikki Cox, Samantha Di’Giovanna, Michelle Fairall, & Annet Feola
Mkt/421
April 8, 2013
Beth Carls

An overview of the existing organization
Apple Incorporated, formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California. Apple was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. In January 9, 2007, the word “computer” was removed from its name in a moved by the company to focus more toward computer electronics. Apple has currently more than 250 retail locations in 10 different countries (Brighthub, 2010). Apple® is recognized around the world for their technology products ...view middle of the document...

Most translators translate written material of one language and write it in another, but the iTranslator was also produced for consumers to speak their language into the translator and in return the translator will speak the specified language chosen.
An explanation of the importance of marketing
Through the American history Apple has been recognized as one of the most successful companies. For example with the introduction of the iPhone, the company has created a remarkable achievement; it made the late-starting mobile to take over the world.
Marketing the I Translator to a specific market will not only benefit the product but also the company. To marketing method to introduce the I Translator will include the following,
• Product
• Price
• Place
• Promotion
Apple will market the I Translator by utilizing their huge success with their other products already on the market. The company will use the reputation of these products to introduce the I Translator, and a promise to consumers that the I Translator will provide the same quality and value. After a big news conference and propaganda, Apple will introduce the product to the world and make purchases available online or at most major retail stores around the globe. The I Translator‘s price will convey in good value and quality, and customers will recognize the product as another huge creating by the company, accompanied by customer service, plus hardware warranty. Once the product is introduced to the world, other retail chains worldwide will want to partner with Apple to sell this new great product by Apple.

Strengths | Weaknesses | Opportunities | Threats | Trends |
Business Deals, between different nationalities | Unable to translate every dialect or colloquialism | First of its kind on the market | Competitors duplicating the product and improving it | Market Domination |
Travel Assistance, assists in traveling abroad | Can misunderstand the individual and translate incorrectly | Holds rights to all product information and patents | Hackers, linking into the Bluetooth and stealing any personal information | Second Generation Products |
Homework Helper, when the common student needs help in their class | Weak Signal, unable to use the program if the blue tooth signal is inactive | Product expansion, capabilities to use on IPads and all Mac products | The product failing and having glitches | Bridging the gap that language barriers create |

The ITranslator is a beneficial product to all IPhone users. Having a Bluetooth capability is easy for the consumer, to be hands free while using the product. If the individual is working, driving, or simply has their hands full, the product will simplify every day life. This product is ideal for the common business individual, the travel aficionado, or even the every day student. Businessmen and woman are constantly divulging in business with other countries. With many companies moving over seas, it is very desirable within a...

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