Week 4 Team Reflection Essay

726 words - 3 pages

Week 4 Reflection

MKT/421

Week Four Reflection

Once again, Team C has had another week full of different information, which is critical to each persons’ major. In order to ensure that each member understood important parts of week four, each member chose an objective and wrote about it. Objectives which were discussed among team members of Team C include the channel of distribution, push and pull strategies, and direct and indirect distribution strategies.
Channels of Distribution
Channels of distribution are any series of firms or individuals who participate in the flow of products form ...view middle of the document...

291).
Push-Pull Strategies
In marketing when using a push promotional strategy, managers are basically using the sales force of the company along with trade promotion activities. This creates a demand for the product or service that the company is pushing. There are three stages. The producer of the product promotes it to wholesalers and in turn, the wholesalers promote the product to retailers. This is when the retailers promote the products to the customers. A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. For example, a cell phone manufacturer like Motorola uses the push system to sell its mobile phone. Motorola pushes the products to Companies like Verizon and AT&T, the wholesaler. The wholesalers push the product to retailers such as Wal-Mart, Target, and Best Buy. Finally the Retailers push the product to the consumer.
A Pull Strategy is a strategy that some companies use to build demand for their product. The pull strategy requires large amounts of money to be spent on advertising. This is what creates the customer demand. A good example of a company that uses the pull strategy would be Apple. Apple spends large amounts of money on advertising. This strategy has been highly...

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