Weight Watchers Vs. Jenny Craig Essay

1260 words - 6 pages

Weight Watchers vs. Jenny Craig

Tuesdays & Thursday Honors 1:00 PM

Question 1:
When first considering which diet plan to choose, a consumer must recognize their need; in this case our need is to lose weight. This serves as both a functional and psychological need. Jenny Craig and Weight Watchers both provide the functional need to help you satisfy your hunger while facilitating weight loss in a healthy manner. When it comes to our psychological needs, we want the personal gratification of losing weight and looking more attractive. The marketers for Jenny Craig and Weight Watchers show advertisements that portray their customers as fit, attractive and happier as a result of their ...view middle of the document...

So, upon having two programs to choose from we will evaluate criteria that we deem important and decide the determinant attributes. We do this by listing features that are essential to us. Features like: price, support, privacy, effectiveness, flexibility and so on. The consumer then evaluates these attributes on a scale that calculates the perceived differences. Marketers influence the decisions a consumer makes when they evaluate criteria. They advertise for increased awareness of their brand and portray its best qualities to the consumer. This consciously and subconsciously affects the consumer’s decision making as well as how they go about quickly and efficiently selecting from among several alternatives.
Once we have realized what is important to us in a weight loss service, we are ready to buy and move to the purchase and consumption step. Here the marketers will advertise things such as online services and the convenience of their locations to try and increase their conversion rate. This is the percentage of consumers who will actually purchase their weight loss plan after viewing it and marketers will use various tactics in order to convert purchase intentions into actual purchases.
The final step of the consumer decision process is postpurchase behavior. Marketers hope to have three positive postpurchase outcomes: customer satisfaction, no postpurchase cognitive dissonance, and customer loyalty. In order to ensure these positive outcomes marketers must report and advertise realistic weight loss expectations, offer reassurance that the correct choice was made, and solidify a loyal relationship with us, their customers.
Question 2:
Weight Watchers and Jenny Craig create value through their program’s unique features and benefits. Since these programs are competing to convince a consumer to pay for their particular weight loss program they each must offer features that the consumer would find appealing and then use as a reason to purchase their program.
Weight Watchers offers benefits such as diet flexibility, group support, online services, healthy lifestyle training and is available in 30 different countries. The unique feature of Weight Watchers that sets them apart from competition is their food point system. Members are given a certain amount of points they are allowed to consume in a day based on their weight, lifestyle and their desired outcome. Weight Watchers provide a portable book containing the points of almost every food imaginable and tell their clients to track their points; this allows their clients to have freedom with choosing their diet. In addition Weight Watchers also caters to men’s needs to lose weight by addressing male interests and concerns and focusing on working out. The cost for this program is $42.95 per month ($9.92 a week) plus normal food expenses.
Jenny Craig on the other hand caters to a time-poor society that likes privacy and simplicity. Jenny Craig offers benefits such as...

Other Essays Like Weight Watchers vs. Jenny Craig

Eating Disorders Essay

1563 words - 7 pages are the first generation to grow up with mothers who are into the modern dieting culture. Today the "in" thing is to have super thin Calista Flockhart-type bodies, weight-loss programs, like Jenny Craig and Weight Watchers, and Dr. Atkin's low carbohydrate diet program.According to Deborah Waterhouse, M.P.H., author of "Like Mother, Like Daughter: How Women Are Influenced by Their Mothers' Relationship With Food-and How to Break the Pattern

Worksite Weight Loss Programs: a Market Analysis

1041 words - 5 pages assessments, employee incentives used, findings of various national studies examining employer weight loss programs, worksite competitions, the nature of providers (large commercial and medical diet companies, health plans, start-ups and entrepreneurs), and more. Study includes 24 in-depth profiles for: Weight Watchers, Mayo Clinic, Retrofit, Alere Wellbeing, Emblem Health, Omada Health, Balance Health, Wellness Councils of America, ShapeUp

Obesity in Australia

4424 words - 18 pages Phentermine (Duromine) which releases norepinephrine (fight or flight response) and hence reduces hunger and appetite. (Maya, PM, 2010) Weight loss programs such as Weight Watchers and Jenny Craig often promote lifestyle changes and diet modification Bariatric surgery is only recommended for severely obese people (BMI > 40) who have failed to lose weight following dietary modification and pharmacological treatment. Weight loss surgery aims to

Foodtweeks(Tm) Adds Donations to Second Harvest Food Bank of Northwest North Carolina on Behalf of Users

796 words - 4 pages foodtweeks(TM) Adds Donations to Second Harvest Food Bank of Northwest North  Carolina on Behalf of Users 1888 Press Release ­ Mobile Technology Generates New Ways for North Carolina's Population to Aid Food Banks. Stamford­Norwalk, CT ­ foodtweeks™ announced that the Second Harvest Food Bank of Northwest North  Carolina in Winston­Salem, NC has joined the ranks of foodtweeks™­affiliated food banks. The free mobile  app combines weight

Beauty of Body

3159 words - 13 pages this obsession people have today with losing weight. Turn on the television and what is seen? Youthful boney models and actors running around in barely anything to sell a can of soup. A Jenny Craig commercial to remind poeple of what a minority they are and how they must strive and pay her money so they can be perfect just like everyone else. Even driving, wheter it be to work or a trip to the mall. Giant bilboards are a constant reminder of

Ethnographic Research- Behaviors and Mannerisms at the Gym

4152 words - 17 pages out, but never find the time or energy. They seek out fitness support and recommendations online and are more likely to consider home-based or family friendly workout options. For scale watchers, gym activity/frequency is determined by increase in weight and/or fit of clothing. They engage with online friends to stay motivated and focused and are constantly looking for new ways to stay in shape/get fit. Social-cisers are driven to go to the gym by

Marketing Plan for Cliff Bar, Inc

4023 words - 17 pages ) Balance Bar products could be considered the “diet bar” considering its roots in dieting plans, despite its successes in the athletic world. Not only was it created to resemble the Zone Diet, popular in the mid-1990s, but it also announced an alliance with Jenny Craig in October 1999. However due to intense competition, Balance Bar Company saw its stock price plummet in late 1999 and has yet to make a strong recovery. (BalanceBar) Product

Select 2 Competing Suppliers For The Same Goods Or Service. Critically Evaluate Their E-Strategies And Diagnose The Definition Of The Market, The KFS And What The Value To End User

4541 words - 19 pages software works its magic. Say a man weighs 200 pounds and wears a size 12 shoe. The program combines that information with other factors, such as his 44-long sports jacket and 35.5-inch waist, and then uses the data to determine his body proportions, various curves and how his weight is distributed. As more people respond to the questions, the program absorbs the data and is able to improve its calculations (Roha, 2002)." This kind of advance service

The Separation Of Capital Ownership And Control

1577 words - 7 pages The argument of whether the separation of capital ownership and control is an efficient form of organization has constantly been a controversial issue. The criticism whether the controllers’ act is in the best interest of the owners’ wills never end as long as hired managers operate management. As the number of public companies has been increasing over the course of this century, meanwhile the American style of contact based corporation has

The Versatility And Flexibility Of OLED's

1014 words - 5 pages Shinar. Optical Sensors and Multisensor Arrays Containing Thin Film Electroluminescent Devices. Iowa State University Research Foundation, Inc., assignee. Patent US 6,331,438 B1. 18 Dec. 2001. Print. Freudenrich, Craig. "HowStuffWorks "How OLEDs Work"" HowStuffWorks "Electronics" How Stuff Works. Web. 28 Nov. 2011. . "Future Technologies." Michigan State University. Est. 1855. East Lansing, Michigan

Comparing The Moral Virtues Of Antony And Julian The Apostate

1103 words - 5 pages Roman emperor Julian the Apostate and Christian leader Antony both exhibited many qualities of character during their existence. Both of them led very distinctive lives although shared several ethical values. Book 25 of “The Later Roman Empire” and the book “Early Christian Lives” show concrete evidence of this. In the following essay, I will argue how both leaders’ lives were devoted to their religious beliefs and their mutual cardinal virtues

Related Papers

The U.S. Weight Loss Market: 2014 Status Report & Forecast

816 words - 4 pages the effects of the Affordable Care Act. The report covers discussions of: 2013 market performance, recent competitor developments and top management turnover, Nestle’s sale of Jenny Craig, new programs for 2014 diet season (by Weight Watchers, Jenny Craig, Nutrisystem), the coming paradigm shift from diet PRODUCTS to diet SERVICES, dieter demographics/latest trends, why the Affordable Care Act can be profitable for companies providing counseling

Weight Loss And Weight Management Market By Equipment

4770 words - 20 pages OF JOHNSON & JOHNSON) 163  12.5 NUTRISYSTEM, INC. 166  12.6 WEIGHT WATCHERS INTERNATIONAL, INC. 173  12.7 AMER SPORTS 179  12.8 APOLLO ENDOSURGERY, INC. 183  12.9 COVIDIEN PLC (WHOLLY-OWNED SUBSIDIARY OF MEDTRONIC PLC) 185  12.10 CYBEX INTERNATIONAL, INC. (A WHOLLY OWNED SUBSIDIARY OF UM HOLDINGS) 187  12.11 EDIETS.COM, INC. (A WHOLLY OWNED SUBSIDIARY OF AS SEEN ON TV, INC.) 189  12.12 HERBALIFE LTD. 192  12.13 JENNY CRAIG, INC

Public Awareness And Human Diseases: Obesity

1621 words - 7 pages 1966, gastric bypass was developed by Dr. Edward Mason. This procedure was different in that it involved reducing the capacity of the stomach, rather than the intestines. Today we still have surgeries that some people want to elect to use such as the Lab Band, which is something like gastric bypass, but easier and faster. Diets are also still big with people. They have more diet programs such as Jenny Craig and Weight Watchers. These types

Marketing The Weight Loss Industry Essay

2430 words - 10 pages weight loss products and services complicates a consumer’s decision making. What a consumer desires to achieve, lifestyle additions or changes, often times lead to consumer’s purchasing beyond their means. Marketing create these wants. Marketing appeals are designed to entice consumers to purchase beyond their needs. In 2008 it was estimated that three of the top weight loss systems, Jenny Craig, Weight Watchers, and Nutisystem were on