Whole Foods Swot Essay

2291 words - 10 pages

Whole Foods Market, Inc. (Whole Foods Market or 'the company') is a natural and organic foods supermarket chain that operates through several wholly owned subsidiaries. The company's supermarkets are located in the US, Canada and the UK. It is headquartered in Austin, Texas and employs 64,200 people, of which 13,300 are part-time employees and 2,700 are temporary employees. The company recorded revenues of $10,107.8 million during the financial year ended September 2011 (FY2011), an increase of 12.2% over FY2010. The operating profit of the company was $547.6 million in FY2011, an increase of 25% over FY2010. The net profit was $342.6 million in FY2011, an increase of 42.5% over FY2010.

...view middle of the document...

 Whole Foods gives back to the community. They have created such charitable organizations as Whole Planet Foundation® and Whole Kids Foundation™.
 The company is environmentally friendly and has a Green Mission®. Over the years, Whole Foods has purchased over 4.3 billion megawatt hours of wind-based renewable energy, earning six Environmental Protection Agency (“EPA”) Green Power awards from 2004 through 2010.
 Whole Foods has a focused growth strategy focusing on expansion, primarily through new store openings in existing trade areas as well as new areas, including international locations. During FY2011 and FY2010, the company opened 18 and 16 new stores, respectively. The company opened six stores in the first quarter of FY2012 and expects to open three stores in the second quarter. There is a brand new store opening up in my area, Orland Park, IL in December, 2012.
 Whole Foods has a strong social media presence. Their Twitter account has just under 3 million followers and their Facebook page has over a million likes.
Weaknesses
 97% of Whole Food’s sales are from the United States. Whole Foods needs to diversify more internationally.
 Whole Food’s products have higher prices than regular grocery stores like Publix or Kroger.
 Whole Foods has long-term lease obligations. The majority of their stores, distribution centers, bake-houses and administrative facilities are leased. Whole Food’s is subject to risks associated with their current and future real estate leases. Their costs could increase because of changes in the real estate markets and supply or demand for real estate sites. Whole Food’s generally cannot cancel their leases, so if they decide to close a location, they may nonetheless be committed to perform obligations under the applicable lease including paying the base rent for the remaining lease term. As each lease expires, they may fail to negotiate renewals, either on commercially acceptable terms or any terms at all. As of September 25, 2011, Whole Food’s had 20 leased properties that are not being utilized in current operations. These properties represent acquired dormant locations, stores closed post-acquisition, and stores closed due to relocation.
 Product recalls affecting Whole Food’s brand image. The company has recalled several products owing to contamination. For instance, in January 2012, they recalled certain Whole Foods Market Dairy Free bakery products because they contain milk which is not declared on the labels. In November 2010, Whole Foods Market of Austin, Texas recalled seven types of cheddar cheese over the possible risk of E. coli or listeria contamination. Earlier in 2009, the Whole Foods Carob Energee Nuggets were recalled by the company due to potential Salmonella contamination. Also in the same year, the company announced the voluntary recall of its 365 Everyday Value brand in-shell Dry Roasted and Salted Pistachios due to the potential salmonella contamination. Prior to that, in 2008,...

Other Essays Like Whole Foods Swot

Organic Food And Beverage Essay

1589 words - 7 pages U.S. sales of organic foods and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1% growth over 2008 sales (Industry Statistics and Projected Growth, 2010). These trends are having a significant impact on the food market industry as a whole, and in particular the organic foods markets. Provide a discussion of the trends in the organic foods industry and how these trends will impact the

Strategic Choice And Evaluation Essay

1555 words - 7 pages annually and supplies over 60,000 products to chains including Whole Foods (Weiss, 2012). UNFI helps its customers manage and merchandise the products it supplies to supermarkets. This service also helps the stores manage costs by reducing the inventory that is not fast selling. Grand Strategy Grand strategies are “a master long-term plan that provides basic direction for major actions directed toward achieving long-term business objectives

Breeder's Own Pet Food Inc

1791 words - 8 pages Breeder’s Own Pet Foods, Inc. Case Analysis Etienne Meprise Bellevue University MBA652: Marketing Strategy Dr. Doug Brown 12/3/2013 Breeder’s Own Pet Foods, Inc. Case Analysis Case Recap Breeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market.   The dog food

Marketing

4500 words - 18 pages Marketing Project on real juiceDabur eyes Rs 500 crore sales turnover from Real juiceBS Reporter / New Delhi February 21, 2007Dabur Foods, a 100 per cent subsidiary of FMCG company Dabur India, aims to achieve a salesturnover of Rs 500 crore by 2010 from its flagship juice brand Real. Towards this, the company will invest Rs 100 crore over three years. Of this, Rs 70 crore will beutilised for expanding manufacturing lines in Jaipur, Siliguri and

Managing inmartein

2302 words - 10 pages India In summary we will look at the journey of growth that Qantas has traveled in the past decades and the changes that it had to make including flight costs. It has also had an impact on other airline companies, most notably their competitors in the region. This competition will be explored in the study of Macro & Micro environment and their effects on Qantas business process. By the end of this report a whole Qantas business analysis will be

Marketing Plan for Cliff Bar, Inc

4023 words - 17 pages Marketing Plan for Clif Bar, Inc. Marketing Management– MM522 DeVry University, Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success

Business Administration

2144 words - 9 pages Problems of the Sector 6. SWOT Analysis Approach 7. Future of the Sector 1. Description of the Sector Along with the technological developments, the socio-economic situations and the rush in the working environment in our daily lives, fast-food sector has grown simultaneously both in our country and the whole world since people get used to spent less time on eating during the day time. Fast-food as a word defined as the products

Marketing

3881 words - 16 pages  far  from  a  product  launch.       EXECUTIVE  SUMMARY   The  ready-­‐made  or  semi-­‐made  meals  market  is  mature,  now  reaching  the  late   majority  segment  of  the  product  life  cycle.    A  segment  of  the  ready  made  foods  market  is   shifting  away  from  mass  produced,  highly  processed

Marketing

934 words - 4 pages new product life cycle all over again and increase the profit margin of the corporation. Phase II Collect and Analyze Data I. Company Analysis Company Mission: Their mission is to make lives healthier, easier, and richer. General Mills is nourishing lives. They are making lives healthier by delivering important nutrients and increasing people’s intake of whole grains, by providing foods that contribute to a heart-healthy diet, and by

Marketing Plan on Danone

2566 words - 11 pages environment 3.7. Summary (SWOT analysis) 3. Marketing Programs 4.8. Product 4.9. Price 4.10. Place 4.11. Promotion 4.12. BCG Matrix for Nestle Ukraine 4.13. Segmentation, Targeting and Positioning 4. Conclusions and Recommendations 5. References 1. Purpose and Mission 2.1. Purpose of the Marketing Plan Purpose of this project is to discover the

What Is Strategic Thinking

3017 words - 13 pages …………………………………………………………….....4 2.3 Corporate Purpose……………………………………………………………...4 2.4Values …………………………………………………………………………..….4 3. PESTLE Analysis ……………………………………………………………….5 4. SWOT Analysis……………………………………………………………………….7 5. Porter’s Five forces Analysis………………………………………………………9 6. Porter’s Diamond analysis………………………………………………………… 7. Ansoff’s Growth Matrix……………………………………………………………. 8. Boston Consulting Group Matrix……………………………………………….. 9. Value

Related Papers

Whole Food Essay

1524 words - 7 pages . They could also lower the price points so more consumers could afford their products but not so low as to deplete their profit margin. Even if a full organic diet is not affordable to those on a budget they would learn the importance of eating healthier and may purchase some products from Whole Foods Market. Complete a SWOT analysis and identify significant opportunities and threats facing the organization. A SWOT analysis of Whole Foods

Strategic Managment Essay

2017 words - 9 pages Whole Foods Market Strategic Management Table of Contents Introduction…………………………………………………………………….…….p. 3 Trends in the Organic Foods and the Impact on Whole Foods…………………........p. 3 Application of Porter’s 5 Forces Model………..…………………………….............p. 4 Most Significant Environmental Threat and Whole Foods Combat ………………...p. 6 SWOT Analysis….…………………………………………..………………........…p. 7 Sustaining Competitive

Leading Whole Foods With A Competitive Advantage

3121 words - 13 pages shoppers, which WFM believes is more valuable than traditional advertising; and the allocation of the marketing budgets among various national and regional programs and our individual stores. (Whole Foods, 2013) Additionally, WFM has significant lease obligations, which may require us to continue paying rent for store locations that we no longer operate. (Whole Foods, 2013) Opportunities and Threats The SWOT analysis identified some external

Whole Foods Essay

2656 words - 11 pages Whole Foods Market Spring Semester 2012 Introduction Since 1980, Whole Foods Market has pioneered the organic and natural foods movement. All products meet Whole Foods Market’s strict quality standards to ensure they are free of artificial additives, sweeteners, colorings, preservatives and hydrogenated fats. Whole Foods market was founded in 1978 and is based in Austin, Texas. Founder and chairman of