Will Sustainability Reshape The Corporate Environment?

2232 words - 9 pages

Globalisation and technology have reshaped the corporate environment over the past decades. Will sustainability have a similar effect and what implications does this have for business?

In this essay argues that technological development, globalisation and sustainability are integral parts of the life cycle of technological change. However we have in the recent past witnessed n environmental sustainability issue of significance never previously witnessed. This is the problem of climate change. This essay claims that climate change is therefore likely to reshape the corporate agenda significantly and to a much greater extend than previous environmental and social problems have. The effects ...view middle of the document...

Policies and regulation to mitigate problems Corporate incentive to mitigate problem to meet consumer expectations, and attract and retain staff.

Progress: Efficiencies, wealth creation, economic growth Problems: Social- e.g.health, equity, inequality Environmental – e.g.pollution of rivers& air, climate change, resource depletion Economic- e.g. monopolies Public awareness of the problems leading to public pressure And behavioural shift.

Figure 1

Life cycle of technology innovation and globalisation

Figure 1 illustrates that technological change and globalisation on the one hand lead to progress, including increased efficiencies per man hour, wealth creation and economic growth, but on the other had can have various unsustainable environmental, social and economic consequences. Once the public becomes aware of these problems, public pressure leads to regulations and policies which aim to mitigate the problems. In addition to the policy incentives, behavioural change such as purchasing behaviour or employee behaviour (wanting to work for an ethical company) further provide incentives for business to develop more sustainable business practices. New breakthroughs may bring with them new (not currently understood) environmental, social or economic problems and so the cycle continues. Therefore I would argue that sustainability has always shaped the corporate agenda. However, the past two decades are characterised by an environmental problems of a new dimension never previously witnessed: climate change. Climate change is a problem of that cannot be locally confined, and is also of a scale that exceeds all previous environmental problems. Therefore international action, policy and regulation is required, which is arguable much harder to achieve, as more people are involved in the decision making process. There are two main outcomes to the problem of climate change for business: 1. International, national and local policies are put in place to avoid dangerous climate change This would mean reducing emission to the required levels and is likely to have a substantial cost to the world economy and the achievement of the emission reduction targets would significantly reduce the sum of all corporate profits in the near term. In the long term however, if Stern and the Hadley Centre researchers are to be believed, achieving the target would lead to sustained growth in the long term.

2. not meeting the challenge This is likely to lead to faster economic growth in the short term, and could have serious long term consequences for the corporate agenda, as far as leading to total economic collapse (Stern, 2006). For the purpose of this essay it is assumed that the challenge will be met. Therefore, due to climate change, sustainability may have a much greater implications for the corporate agenda than previously witnessed, with the following implications: 1. business can play a role in raising awareness on climate change, influencing the public...

Other Essays Like Will Sustainability Reshape the Corporate Environment?

Woolies Financial Report

3756 words - 16 pages transparency and leadership. This will include refining the Strategy for material social and other sustainability initiatives, commitments and targets. Implementation of the Sustainability Strategy has delivered a number of financial, environmental and social benefits, as well as challenges, which are clearly reported in the annual Corporate Responsibility Report. The Report also describes Woolworths’ response, and actions taken to address

Corporate Sustainability Essay

5201 words - 21 pages institutional, fiscal and policy environment for the practical implementation of pollution prevention technologies, sustainable technologies and industrial ecology-can help to ensure prosperity for their citizens and secure an important role for their countries in global efforts to achieve sustainable development. Corporate Sustainability and SMEs   Notwithstanding the large company bias of the sustainability movement, small and medium enterprises

British Airways Corporate Communication

3069 words - 13 pages sign of longevity, and this will attract more customers and also investors. (Linda Knapp, 2010). (Argenti, 2002) The image above shows how a company’s reputation is dependent on their corporate identity. British Airways is always looks for means to reinforce their corporate culture. British Airways uses agencies to create their corporate identity. (www.bbc.co.uk) British Airways have used several companies in the past decade to reshape

Commonalities Between Sustainability Companies and Business Leadership

1459 words - 6 pages Commonalities between Sustainability Companies and Business Leadership Name Institution  The globe has shifted its focus to corporate sustainability over the past few years. The public are no longer contented with companies that emphasis maximization of short term profits, instead they are interested in companies that are concerned with human needs as a whole. Research indicate that many companies are taking these shifts seriously and have

Sustainbale Media Journal

1997 words - 8 pages the class materials? There are several factors to force companies to take proactive approach to compliance. (1) Changing expectations of corporate behavior. Government will release reference about companies rating in terms of environment sustainability to public who can be supervisor to ensure corporations to behavior sustainably.(2) Penalties for non-compliance. If companies do not perform sustainably, they are unlikely to gain financial support

Environmental Sustainability

2910 words - 12 pages their actions on the environment and negligence of sustainability issues. Environment is a core issue with regards to corporate social responsibility. Companies integrating social and environmental concerns into their business operations and in their interaction with their stakeholders voluntarily forms the basis for corporate social responsibility (Sprinkle and Maines, 2010). Multinational corporations like British Petroleum have been severely

A Csr Do Collection

1259 words - 6 pages ://lexicon.ft.com/Term?term=corporate-social-responsibility--CSR corporate social responsibility CSR Movement aimed at encouraging companies to be more aware of the impact of their business on the rest of society, including their own stakeholders and the environment. [1] Corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social

Host Europe

816 words - 4 pages eco-efficient data centre and company nursery school, switching to renewable energy supplies and making a commitment to the community through its philanthropic activities (Hahn, 2010). 2) DESCRIPTION The case deals with issues of corporate social responsibility (CSR) and sustainability in the specific setting of a medium-sized enterprise (Host Europe) in the IT industry. Host Europe is the third largest web hosting company in German-speaking

Johnson & Johnson: A Case Study On Sustainability Reporting

749 words - 3 pages thus enhances corporate visibility and helps demonstrate transparency. * Helps build reputation, which, over the long term, will contribute to increased brand value, customer loyalty, and market share. * Encourages and facilitates implementation of rigorous management systems to better monitor environmental and social risks. * Assists the company in demonstrating its business values and principles about environmental and social risks.

Sustainability Brief

699 words - 3 pages vital to making sure that humans will maintain and will have materials, water, and resources to guard human health and our environment. Sustainability has surfaced as an outcome of major distress about the unintentional economic, environmental, and social consequence of increased economic and population, and use of our natural resources. The nation environmental “watch dog”, the Environmental Protection Agency, (EPA), attempts to make sure that

Disney Sustainable Practices

1281 words - 6 pages , and its Marvel Entertainment is a film producer and top comic book publisher. In addition, Walt Disney Parks and Resorts operate the company's popular theme parks including Walt Disney World and Disneyland. The primary environmental challenges that Disney faces as they strive towards improving their corporate sustainability practices are as follows: 1) The theme parks and movie studios create a great deal of waste. 2) The affiliate

Related Papers

Technical Writing In The Corporate Environment

1050 words - 5 pages Technical and Expository Writing in the Corporate Environment Charlotte Kappler University of Phoenix Technical and Expository Writing in the Corporate Environment The technical writing style and expository writing styles are used to create a variety of documents in the corporate environment. “Although technical writing and expository writing are very similar, there are significant differences in the two styles” (Micron

Sustainability Paper

2555 words - 11 pages identify PepsiCo stakeholder relationships and how sustainability policies are applied. Sustainability Defined Sustainability refers to upholding, supporting, or preservation of a particular role or function. Additionally in sustainability most companies commit themselves to the protection of supplies and reserves by keeping people and the environment free of harm. Sustainability defined by Merriam-Webster (2010), “of, relating or being a method

Acc 310 Sustainability Report

2598 words - 11 pages include many senior management employees as well the Governance and Corporate Responsibility Committee of the board of directors. Together this team monitors the process of the goals implemented to compliment the three critical areas of performance, people and planet. The team will have a key role integrating sustainability into its corporate strategy through: * Integration of sustainability goals into salaried employees' individual performance

Sustainable Management Essay

1109 words - 5 pages Sustainability is defined as being, “Capable of being continued with minimal long-term effect on the environment” (The free dictionary). This idea of longevity is broken into three aspects: environment, society, and the economy. These three aspects are used in harmony to help define sustainability, which is referred to as the triple bottom line (TBL). Demands for corporate sustainability stem from stiff laws and regulations, fear of loss of