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Wk9 C&C Essay

1834 words - 8 pages

The History and Effects of Two Fast Food Restaurants
By:
Tim Forsthoefel
COM/155 University Composition and Communication I
Aimee Szilagyi
06/20/2013




The dangers that fast food restaurants are posing on our world’s nations are staggering and a change needs to be made to secure a healthy future for our children. Wendy’s and Burger King are two major organizations in the fast food industry that have influenced the health and well-being of people all over the world. Wendy's and Burger King share similar characteristics, but the differences ...view middle of the document...

5 million dollars. With this money, he would pursue his life-long dream of opening his own hamburger business. In 1969 he opened up his first restaurant with the name of his fourth child, Melinda Lou. Her nickname was Wendy because her siblings could not pronounce her name and when they said it, it sounded like “Wenda,” which in time transitioned to Wendy. Thus, Wendy’s Old Fashioned Hamburgers was born in downtown Columbus, Ohio. In 1973 Thomas began selling Wendy's franchises that stretched over distances of entire cities and large parts of states, something that had never been done before in the industry. Over a thousand franchises opened in the first one hundred months, a significant growth which would carry on for the next twenty years and would make Wendy's the third largest fast food chain in the world.
After the Pillsbury Company bought the Burger King franchise, the business made a major change in the hiring of former McDonald’s executive Donald N Smith in 1978. In a plan called Operation Phoenix, Smith initiated a restructuring of corporate business practices at all levels of the company. While the initial effect was promising, these changes would prove to be damaging to the company and in 1989, the Pillsbury Company sold the Burger King franchise to a British entertainment conglomerate, Grand Metropolitan and its successor Diageo. After another failed attempt with the Burger King franchise, Diageo would in turn sell the company again to a company called TPG Capital for $1.5 billion in 2002. In 2006, TPG Capital decided to take the Burger King franchise public, and offer shares to new stockholders in an attempt to revitalize the company. Because of the recession in 2007, also known as The Great Recession, this attempt was unsuccessful and TPG Capital decided to sell the company yet again to its current owners 3G Capital of Brazil, where it now holds a net worth of over 5 billion dollars.
While both of these companies got their starts in the United States, many different countries have adopted these restaurants into their culture. These franchises have spread all around the world to places such as: Canada, Russia, New Zealand, Argentina, Venezuela, and all over Central America, the Caribbean, Asia, and the United Kingdom. With so many locations around the world, there is bound to be popularity with certain items from these franchises, the most popular items from these restaurants is their signature items, Wendy’s “Frosty” desert and Burger King’s “Whopper” sandwich. Although these items tend to be more popular with consumers, these two restaurants offer many different options and some are very similar in type and nutrition.
Both of these companies have elected to offer chicken products, along with promotional pork and fish products as well. Originally, Wendy’s only offered boiled or fried chicken sandwiches, but over the years have developed many different variations of chicken products...

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