Written Assignment 4

748 words - 3 pages

Kelsey Dobbins
Case Study 3
1. Google’s business model can be broken down into eight parts. Within this question, I will go over what each part is and explain how it fits into the business model. Part 1 is Google’s “key partners”. This can include supplier, distributors, original equipment manufactures, as well as the Open Handset Alliance. Part 2 is “key resources”. A lot of time at Google is spent maintaining and improving the IT infrastructures and products and services. This is also where they build new products and update the existing ones. Part 3 is “value proposition”. Google strives to make and create value for their customers so that they keep using them in the future. How ...view middle of the document...

01%. In 2011, that number decreased to 25.69%. While that may seem alarming that it was a decrease in number, Google still excelled in all other categories. The next thing I calculated was the liquidity ratios. Liquidity measures the company’s ability to pay off a short-term debt. The liquidity ratio’s for 2010 and 2011 are 2010, 4.16% and 2011, 5.92%. Leverage ratio’s measure a company’s debt. The debt ratio in 2010 was .20% and the debt ratio in 2011 was .19%. Any decrease in debt is showing that the company is headed in the right direction. The next thing measures was the activity ratios. Activity ratios measure relative efficiency of a firm based on its use of assets, leverage, etc. For 2010, the activity ratio was 46.25%. In 2011, the company increased it’s activity to 46.60%,
3. The SWOT analysis consists of four parts: Strengths, Weaknesses, Opportunities, and Threats.
Strengths
* Their search engine processes nearly 70% of queries.
* They are the internets largest source of advertisement
* They have a high financial standing
* Everyone wants to work for Google.
* Their employees are rated as having the highest employee satisfaction
* The introduction of Android.
Weaknesses
* 90% of Google’s profits comes from advertisement, making them overdependant on it
* With over 20,000 employees world wide,...

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