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Business Research Methods Part III
Learning Team A
May 19, 2011
The airline industry has been devastated by rising fuel costs and the declining economy. The fuel costs in the USA have risen to levels that have led Southwest’s management to evaluate options to promote ticket sales during this tough economic time. The focus of Southwest Airlines is to survive, continue to be competitive and make a profit. The recent history of struggles they have encountered mainly due to the economy, fuel costs, and also the structural damage of the aircraft. Southwest has had to develop and execute plans to improve their business to retain a strong company. Southwest’s
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According to the scenario, Classic Airlines is the fifth biggest airline carrier in the world with 375 airplanes. Classic Airlines services more than 240 cities and nearly 2300 flights going out each day. Classic was founded more than 25 years ago, employing more 32,000 personnel. The Company net more 10 million dollar alone last year. (Classic Airlines, 2011).
Although Classic Airline is currently making a good profit, there are still encountering challenges. The slump in the economy has caused Classic Airline's net income to decrease. In the current year, Classic Airlines has earned a gross income of $10 million. In the prior year, the net income was $71
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airline has been operating under a microscope watch, subject to scrutiny from all sectors.
Consumer confidence also appears to be reducing. Classic’s declining Classic Rewards program measured a 19 percent decrease in the number of Classic Rewards members, and 21 percent decrease in flights per remaining member (Simulation, 2009). This gives Classic Airline an opportunity to identify their program and come up with solutions such as an alliance with another company and/or beef up their Customer Relationship Management (CRM) program implemented four years ago.
In addition, the raising cost, particularly of fuel and labor has limited Classic’s ability to compete for the valued frequent flier
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A captain returned to the cockpit after taking a bathroom break and found the first officer facing away from the instruments and talking to a flight attendant. Unnoticed was the fact that the autopilot had disconnected and the plane was in danger of stalling.
The incident is one of more than a dozen in an airline industry report in which the pilots failed to properly monitor the flight, the automation or even the location of their airplane. The report, which came out in 2008, is getting new attention in light of the most conspicuous recent example of pilots not paying attention: The Northwest Airlines flight that overshot its destination and traveled on for another 150 miles before
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Illustrate the meaning of â€œSustainable Competitive Advantageâ€. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry?
Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant, unique and sustainable. Therefore sustainable competitive advantage, itâ€™s a long-term competitive advantage that a company own over others in the same sector that is not easily duplicated or surpassable by its competitors (wikipedia, 2009). Competitive advantage can also be seen as a superiority gained by an
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The objective of this assignment is to apply analytical methods on how Southwest Airlines strategy is executed. Various Strategic models will be used in analyzing how Southwest Airlines is applying and executing their strategy.
In late 1966, Rollin King, a San Antonio entrepreneur who owned a small commuter air service, marched into Herb Kelleher’s law office with a plan to start a low cost/ low-fare airline that would shuttle passengers between San Antonio, Dallas and Houston.
Southwest Airlines was founded as Air Southwest Company in 1967, it incorporated as Southwest Airlines in Texas and began customer service in 1971. The airline was founded on King’s simple business concept “attract
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book a Southwest fight through any other avenue than directly through Southwest. While this saves southwest on commission fees and allows them to keep their fares lower, it can be a disadvantage for Southwest as many consumers like to compare rates on travel websites. By Southwest not having a presence on those travel websites, they are losing out on a large portion of the market. With these shortcomings, Untied was able to pull back out of a market and focus their efforts elsewhere without worry of losing income or market share.
Strengths:- Number 1 in on-time service, baggage handling, and customer service-Avoids major airline hubs in large cities to improve turn time- Creative marketing
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creates an enjoyable working environment. Employees' opinions and suggestions are listened to and respected.2The plane turnaround process at Baltimore is quick and efficient due to (1) Process simplification and (2) Relational coordination powered by its operation agents.The process is said to be simplified relative to other airline companies because Southwest Airlines provides no-frill services - no in-flight meals and no transfer of baggage to other airlines. These lead to time reduction in the restock of provisions, cleaning of cabin area and handling of baggage. Moreover, Southwest also adopts the open seating system to encourage early gate arrival. The two practices thus speed up the
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higher fees to raise equity than debt because equity investors are more selective (Risey, 2012).
Seabury Group is one of the many investment banks that provide these times of services for the airline industry. Analysis of investment targets, forecasting market specific air travel demand levels, precise evolution of costs in all areas, and business planning tools are some of the services they provide under their due diligence and business planning for commercial airlines. Another sector of services they provide is the post-merger integrations, which entails comprehensive program management services, creating management tracking tools, cost reductions, and labor transformation (Seabury Group
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ï»¿Lecture 2 Case Study: The Airline Industry Pre and Post 9/11
Question 1: Analyse the attractiveness of the airline industry pre 9-11.
When analysing the attractiveness of the airline industry, Porterâ€™s five forces framework is an important tool that can provide useful insight of the overall profitability potential (and thus attractiveness) of said industry. Generally, in industries where the five forces are high, the attractiveness is low because of too much competition â€“ which in turn leads to limited profitability, if any.
Pre-9/11 there were a number of drivers that saw demand for flights increase from 450 million passengers in 1990 to approximately 700 million in the
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This paper explores the effect of the Airline Deregulation Act (ADA) on the airline industry as a whole and how it affected airlines individually. Airports and aircraft will also be examined along with benefits that were, and still are, passed along to the consumer. The paper also discusses the Civil Aeronautics Board (CAB), its role in the act and how the Federal Aviation Administration (FAA) came into play. How the act was actually an amendment to the Federal Aviation Act of 1958 and not a standalone document as many believed. Additionally, some excerpts from Michael Levine (1965), Supreme Court Justice Stephen Breyer (2011), and an article penned by Karl
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employees continue to embrace Southwest Airline culture, the issues emerges from this organizational change remain priority.
Another internal challenge for Southwest Airlines is the conflicting management style and business operation with AirTran. On top of that, the external challenges such as the increase of competitions and gas prices are some of issues for Southwest Airlines to overcome in the future. Thus, the short and long-term problems that Southwest Airlines needs to address are as the following:
a. Integrating AirTran
b. Controlling Costs and Increasing Revenue
c. Achieving Future Growth and Remaining Competitive
a. Integrating AirTran
One of the
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Ryanair---the low-fares airline
Name: Maolei Song
ID Number: A910122
1. Introduction 2
2. Strategic Position 2
2.1 PESTEL 2
2.1.1 Political and Legal 2
2.1.2 Economic 2
2.1.3 Social 2
2.1.4 Technological 2
2.1.5 Environment 2
2.2 Strategic Capability Analysis 2
2.2.1 Resources 2
2.2.2 Competences 2
2.3 SWOT 2
2.3.1 Strengths 2
2.3.2 Weakness 2
2.3.3 Opportunities 2
2.3.4 Threats 2
3 Strategic Choices 2
4 Evaluation of Strategies 2
4.1 Suitability 2
4.2 Acceptability 2
5 Conclusion 2
Ryanair is a very famous budget airline company in Europe which was set up in
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Reducing Airline Fuel Consumption and Cost
Fuel costs have become a major percentage of total airline operating costs. Fuel accounts for roughly 40% of total operating expenses and for U.S. carriers it totaled $47.3 billion last year (Grose, 2013). In an attempt to reduce such high costs, airlines have implemented a variety of fuel saving strategies.
Weight reduction is a major concern for airline fuel savings. Every aspect of aircraft design is looked at from a weight/safety standpoint. Below are a few of the most novel approaches to weight reduction that airlines have implemented in the past few years.
Phasing Out Paper
In 2011, United and
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DISCUSS THE IMPACT OF DEREGULATION ON
The Railroad Industry, The Airline Industry, and The Trucking Industry
Deregulation on the Airline Industry
The 1978 Airline Deregulation Act which removed the authority of the Civil Aeronautics Board from the industry. So it affects American airlines operation which includes routes, fare, and schedules. Deregulation leads to the market competition.
Deregulation lead to the benefit of price competition. Between 1978 to 1990, deregulated fares have been average 10 to 18 percent lower, travelers had been saved $5milion to $10milion a year. The most reason is the airline company is free to introduce jets and jumbo jets.
Since 1990, because of
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1 ABSTRACT This coursework discusses the control of the airline and the air passenger travelling experience on the ground in a point-to-point domestic flight. It also takes into consideration other factors that are not directly controlled by an airline that have a major impact on the passenger journey experience.
INTRODUCTION Airlines, airports, handling agents, government authorities and technology providers constantly have to work together to develop a speeder airport by simplifying passenger travel experience and reducing their travelling time. Some major programmes have been developed: the SPT” Simplifying Passenger travel program” from ACI and “Fast Travel program” from IATA. Travel
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Internal Analysis: Delta Air Lines
Delta Air Lines is the biggest commercial airline in the world, considering its capacity and the number of airplanes it operates. The company is the oldest commercial flight airline that is still in service in the world, with the first flight taking off a few years after invention of the airplane. This airline started as a pest controller. It owned one airplane used to spray pesticide on farmlands. The pest control operations began in 1924, and lasted for a short while before the company turned into a commercial passenger flight airline in 1929. The airplane used for pest controls was turned into a single passenger plane, and was operated in the
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of emirates includes the board of directors and the top management personnels. At the peak of the leadership of the emirate groups, the following people are the members of the top management.
* HH Sheikh Ahmed bin Saeed Al Maktoum. Currently he is the chair and the chief executive officer of Emirate Airline & group. He has been in the management of airline industry from 1985 when he was elected as the chairperson of Dubai Department of civil aviation. He brought in a lot of experience in the management of the emirate airline. He also patronage the Emirate foundation, among other foundations in United Arab Emirates.
* Sir Maurice Flanagan KBE. He is the executive vice
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Research report on British airways
1a. Internal and external factors which influenced the strategic changes of BA.
The airline industry is highly competitive and regulations are heavily implemented. Aside from these, the airline industry also faces different challenges brought about by drastic changes in consumer behavior affected by different external factors such as economic condition.( Prosser, T. (n.d).)
The airline industry is subjected and governed by stringent air regulatory controls. Regulations are applied in the courses that the airline chooses to travel, the partners that the airline chooses to works with, the airport schedule it uses, the fare it sets as well
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KINGFISHER AIRLINES: MANAGING MULTIPLE STAKEHOLDERS
The entire airline industry in India came under close scrutiny after Kingfisher Airlines, already known to be in deep trouble with a variety of stakeholders, cancelled about 35 flights, one day in November 2011. Many passengers had harrowing experiences of being stranded at odd locations, making alternate arrangements to travel, and rescheduling important engagements owing to the travel disruptions. Most of them, many very loyal customers of Kingfisher, were distressed with the cancellations, and were even more distraught when other airlines raised fares. Many of them contemplated switching their future travel programs to other airlines
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As planes get bigger, the marketplace gets more competitive
In the wake of changes in the global marketing environment, airline companies can not only depend on products and technologies. A successful company needs a large number of customers. Therefore, companies need to build good customer relations. In order to obtain the maximum economic benefit, airline companies should overcome the ever-changing marketing environment.
The air travel industry's microenvironment
Microenvironment of air travel industry consists of “marketing organization, suppliers, marketing intermediaries, customers competitors and various publics” (Kotler, Adam, Denize, & Armstrong, 2009, p. 84
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There are two types of external factors that can give affects to Singapore Airline Company. First type of external environment factors is mega environment. Mega environment can be defined as General environment is the external environment segment, which reflect organizational broad conditions and trends in societies within an organization operates in. services (Bartol 2008, 43). In this case PEST-I are identified in details. PEST-I are involved about political and legal forces, economic elements, socialculture, technology and international. Second environment is task environment it is consists of SLCC, supplier, labor, customer and competitor.
Legal political element refers to
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effective structure between units. In this industry not only are you to be competitive in the industry, but also the organization must reflect a caring for their employees.
Jet Blue generally flies to destinations along the East coast, California, and the Caribbean. The airline has several opportunities for expansion. Currently, sixty percent of Jet Blue’s business is mainly in New York where the company is based. It is our team’s first recommendation that Jet Blue focuses on expanding their airline to other airports in the central part of the United States. Expanding will allow the airline to target new customers. In the past, Delta Airlines used to be the largest airline. They
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ï»¿Virgin blue airlines commenced its operation in Australia as a cosmetic carrier in august 2000 starting with a tin shed terminal facility virgin blue promoted as image as a low cost airline with a high level of customer care the two competetors Qantas and Ansett were long established in Australia with convinent and more comfortable terminal facilities so virgin b;lue had to come up with another way of marketing its airline tickets to Australian customers. the slogan keeps the air fair was used in a series of commercials featuring virgin owner sir richard branson within four years of launching the airline , virgin blue secured 34% of the market , during this same time period 30% of
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It is case study of â€œCUSTOMER SERVICE AT SINGAPORE AIRLINESâ€. This case study is totally about the customer service providing by Singapore Airlines to their customers. In this case study there is a one situation which shows the good customer service of Singapore Airlines to their customer. Some history of Singapore airlines is that SIA started off as Malayan airlines in 1947. The airline operated services in Singapore, Kuala Lampur, Ipoh and Penang (on the western shore of the Malay Peninsula). After the Second World War, Malayan Airlines grew rapidly, and by 1955 it flew nearly 200000 passengers a year. When the
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types of employment. This wage rate at the position of curve connection tends to come to the economical value of the insignificant efficiency of labor.
The airline industry falls into two different parts of the market structure, the competitive market and oligopoly market. The industry has four categories; International, national, regional, and Cargo. When determining which market the airline industry fall into, it definitely is based on whether one is discussing the four categories or discussing only one category. The competitive market consists of all four categories and the oligopoly is basically just the national industry.
Oligopoly is the domination f a market by a few firms. Having a
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IntroductionSouthwest Airlines began to fly in 1971 with flights to Houston, Dallas, and San Antonio. SWA became a major airline in 1989 when it exceeded the billion-dollar revenue. SWA is now the largest carrier based on scheduled domestic departures. Year end results for 2003 marked Southwest's 31st consecutive year of profitability. SWA is the United States' only major short-haul, low-fare, high-frequency, point-to-point carrier.But what is hidden behind this very profitable business? What are the impacts of this airline on the market? How did this small airline became one of the most powerful one in USA?We are going to analyze today Southwest Airlines based on the case study made by
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Re : Business intelligence benefits in Airline sector
Airline sectors are going through tough times with raising operating costs and decreased occupancy levels. Airlines are investing heavily into business intelligence projects to better understand their customer behavior and airline operations. Also BI systems are being used in reducing costs and increasing efficiency of its operations.
Like any other sector airline sector has many functional systems which are independent to each other. They have separate systems for ticketing, airline operations, baggage handling vendor management and loyalty programs.
Alaska airlines implemented BI systems with Siebel analytics to increase revenues
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This Virgin Blue will be discussing about Virgin Blue history and when it began, its establishment as the first low fare airline in Australia. This report will also examine about Virgin Blue’s business model their advantages, in the market as a low fare airline and their financial circumstances that the airline industries have faced during their operation. In Australia first low fare airline, the report will analyze how they are keeping their position in the competitive market airline and what are their plans for expansion. Virgin Blue’s marketing strategy will be included to analyze their “no thrills” method. Further on the marketing strategy, the report will analyze how
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Satisfying service experience
Company service profile
Virgin Atlantic (established in 1984) is the second largest and the third largest airline in the UK and Europe respectively (Virgin Atlantic, 2014). Its headquarters is based in Crawley, near Gatwick Airport in London, in the UK. Its route network includes destinations in the US, Africa, India, Far East and the Caribbean (Virgin Atlantic, 2014). The carrier's main competitors are British Airways, American Airlines, Cathay Pacific and South African Airlines (Virgin Atlantic, 2014).
Virgin Atlantic’s core tangible service is passenger transportation (Lovelock, 1983). This is because the airline has incorporated its service system into
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United Airlines is one of the largest airlines in the United States and worldwide. Also, it is ranked as the oldest commercial airline that was founded by Walter Varney. United Airlines started as an Air Mail Service and then extended its services to be an Air Carrier. In 1927, William Boeing started his own airline, Boeing Air Transport, and started buying any other air mail companies, which included the Varney’s Air Mail Company. After a while, Boeing started manufacturing aircraft and parts, which allowed him to extend his company to a bigger organization. Also, within Boeing’s company, he bought several airports to expand his organization. In 1929, Boeing’s company
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SkyWest, Inc., and the Regional Airline Industry in 2009
Table of Contents
US Airline Industry 3
Regional Airlines 3
Chart 1: 20 Year Industry Statistics 4
Relationships between Regional and Global Airlines 4
Supplier Power 5
Chart 2: Fuel Expenses 6
Threat of Entry 6
Threat of Entry 6
Threat of Substitutes 7
Industry Rivalry 7
The Second Phase 8
Cause and Effect 8
Factors for Success 8
SkyWestâ€™s Advantage 9
The Competitive Advantage 9
Resources and Capabilities 9
Company Performance 10
SkyWest Airlines founded in1972 by Ralph
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ORGANIZATIONAL INFORMATION SYSTEMS
Case Analysis – Tale of Two Airlines
Neglect and inconsistency in applying standard operational strategies and procedures can make a significant difference in meeting the expectations of passengers, affects passenger loyalty and have potential consequences on the ability of an airline to retain existing customers and attract new ones. In the information technology age “technology is only a small enabling piece of a total service concept.” How can an airline cause information technology, operations strategy, management control, empowered/unempowered work force, and service management to come together to produce customer
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Tickey Airline vs Kulula Air
Tickey Airline’s goal is to become the main airline for low-fare domestic flights in South Africa. The competition, Kulula Air, has established itself as affordable, reliable, and sustainable. They dominate the domestic market making their client base large. In order to attract potential customers, Tickey Airline will enter the market with a wilder approach.
Tickey is a South African threepenny piece that was replaced by the five-cent coin in 1961. Since “tickey” means three pennies, our name shows that we are affordable. The word is dated, so it reinforces our corky and unusual image. Tickey Airline is
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供應商議價能力The Asian airline industry is very optimistic about the growth potential of the Asian aviation industry so is placing huge aircraft orders thereby increasing the bargaining power of the suppliers again
- The civil aircraft industry is monopolized by two major aircrafts manufacturers
- Large capital required so the leasing companies come into picture.
- Highly specialized and professional employees are required to maintain the status of five star carrier services.
- The recent crisis in the overall airline industry has to some extend lead to a reduction in the prices of the aircrafts.
- Local population (Malaysian
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We went into the resort and foreign markets with our Embraer Jet with our end goal turning our airline into more a luxurious airline than regional transportation.
$5000 budget for local community causes, we feel making a social responsibility move will help our company image moving forward.
Due to the early stages of the company we decided not to purchase any stock or dividend implications because we felt that that was just going to complicate our finance.
In the first quarter, we made the choice to hire a salesperson and a director of maintenance from competitors thinking that would improve our standing in those areas
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grow from 1.11 billion in 2011 to 1.45 billion passengers in 2016 • By 2016, Kazakhstan will experience the fastest growth rate at 22.5% CAGR, adding 3.9 million passengers to the 2.2 million in 2011. India will have the second highest growth rate at 13.1% CAGR, adding 49.3 million new passengers. • By 2016 the five largest markets for domestic passengers will be the United States (710.2 million), China (415 million), Brazil (118.9 million), India (107.2 million), and Japan (93.2 million)
Players’ Profile (Domestic)
Parent Company Category Sector Revenue Tagline/ Slogan
IndiGo InterGlobe Enterprises Indian domestic sector Airlines US$1.4 bn
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-level service provided, it is quite costly, so Berjaya Air needs to forecast the airfare price deeply before providing the service. As a result, airfare price for Berjaya Air will be higher than Air-Asia Airline. Competitors of Berjaya Air are Air-Asia Airline, Firefly, Malaysia Airline and Singapore Airline. But the stronger competitor of Berjaya Air is Firefly, because both of them always monitor the airfare price each other, so airfare price they offered is quite similar. For example, appendix shows that airfare from KL to Langkawi Island is RM423 offered by Berjaya Air; Firefly is RM298; AirAsia is RM183; and MAS is RM100.
Demand of Berjaya Air is price elastic, which means few change
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What are the main drivers of success in the airline industry? Critically analyze and comment on the evolution of the airline industry?
The main drivers of success in the airline industry are dependent on what the customers value and where the organization (in this case the airline company) must excel to outperform their competition.
Since the airline industry is very sensitive to changes in the economy, both passenger and freight demand need steady economic growth. Therefore a main success driver is to manage the high fixed costs, which are related to these areas. Also, it is important to have control over the cost item fuel, which is crucial to an airline since it’s
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money then you need to go back to the basics do those right first then, and only then can you think about changing thing around or trying new and exciting new paint schemes or booking systems. The management needs to take care of the fleet and employees first before even thinking about customers. Without happy employees or safe aircraft you cannot run an airline productively. Also over the last six months sequestration is causing a lot of backups in the ATC system. America’s main hub in Chicago has felt quite a lot of this with capacity and efficiency down due to lack of ATC staffing. Americans strengths exist in the largeness of its fleet and especially after a merge with USAir “ Rick
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MARKETING TERM PAPER FOR [pic] AIRLINES:
A MODEL OF EXCELLENCE IN
THE CIVIL AVIATION INDUSTRY
Table of Contents
1.0 INTRODUCTION 3
1.1 Company Background 3
1.2 Research Topic 5
2.0 ENVIRONMENTAL ANALYSIS 6
2.1 Political, Economic, Social and Technological Analysis 6
2.2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 7
2.3 Summary 9
3.0 SEGMENTATION, TARGET AND POSITIONING (STP) 10
4.0 PRODUCT, PRICE, PLACE AND PROMOTION (4Ps) 11
5.0 CONCLUSION 12
6.0 REFERENCES 13
6.1 ANNEX I 14
The Airline Industry has experienced global economic and ecological turmoil in the past two
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How would you prepare and produce an academic essay on the topic: "What are the strategic constraints to cross-border airline mergers?"
An academic essay is generally classified as an argument or discussion written with the intension to enlighten the reader about a topic, whilst it also tests the student or writer on their understanding about the area. The essay is expected to present a point of view from the writerâ€™s knowledge which is followed by the justifications from the arguments which it supports. However, writing an essay can be very challenging and many students encounter difficulties, such as writing in a logical flow and including key ideas that answers the questions asked
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Emirates Airlines In a League of its Own
By Prof Dr M. S. S. El Namaki
With the global economy
Is this the Right Strategy?
is no longer a perk in the corporate world. With the advent of internet and rapid innovations in the field of communications and travel, the world has truly shrunk in size. Plastic money is passé. Time is the new global currency.
he airline industry, which plays a pivotal part in any country’s economy, is one of the most volatile industries, plagued with excessive losses, restructuring and bankruptcies. There is a long history of bailout packages in the United States, and efficiency seeking mergers in
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Southwest Airlines Case Analysis
Southwest was the eighth largest airline in the U.S. in 1994. They felt their success came because of their better quality plus and cheaper price. Another important factor that helped them succeed was their top of the line customer service. They created a warm atmosphere for customers while flying and employees enjoyed the “happy” atmosphere. Competition is always a factor in every business, United Airlines created a team to help them follow in the ways of Southwest airlines. They tried to copy their operation strategies, and looked at what flight patterns Southwest was succeeding in. Southwest will have to come
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This essay is going to look on the impact that is affected by the current economic situation on future growth of aviation industry. According to Cullen (2002:03) economic is defining as “the ways in which individuals, groups and organizations use resources to improve their well-being". So, in case of airline industry, they use those resources to get more passengers and bring profit to their company. However, if the economic does not work out or have been decreasing it will fail to support the aviation industry and bring loss to their company as well. The current economic situation in the UK has been recovering from their last few years recession but to avoid any impacts on future, the
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collision could happen if there is a miscommunication between persons or lack of communication of important information. (2007)
The research is aimed at looking into the effective communication between handicapped passengers and airport and airline personnel. “Persons with disabilities make up a significant and growing percentage of the world’s population and constitute the world’s largest minority. The World Health Organization (WHO) reports that this number is increasing through population growth, medical advances and the ageing process.” (“UN International Civil Aviation”, 2013)
The researcher wants to know the instruments and materials, procedures and guidelines that the airline and airport
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Running head: BUSINESS PROBLEM
University of Phoenix
The Air Transport Association of America is the premier trade group of the principal airlines in the United States. ATA airline members and their affiliates transport more than 90% of U.S. airline passenger and cargo traffic (ATA, 2009). The Airlines Transportation Association of America (ATA) played a major role in the creation of the Civil Aeronautics Board and the Federal Aviation Administration. The ATA reported in 2009 that “In 2008, every dollar increase per barrel (42 gallons) drove an additional $464M in fuel expenses for U.S. passenger and cargo airlines; every penny
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link to the company’s strategy?
* e-Enabled Advantage is an IT service that Boeing can place into aircrafts that will help airlines collect and analyze data surrounding the aircraft’s maintenance, flight operations, and passenger needs.
* Designed to “help airlines cut costs, improve dispatch reliability, reduce delays and cancellations, improve passenger service, enhance aviation security, and provide real-time situational awareness…” (Pg. 199).
* Service, not a tangible product. (Pg. 199).
* Allows the aircraft to be integrated with airline ground systems.
* “…it’s a factory that is ‘unplugged’ from the airline while flying…depriving airlines of
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What is Jet Blue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion?
Jet blue is an extremely customer focused option in the airline industry. The core concepts of Jet blue lay mainly customer value and product leadership. Jet blue operates under a concept of offering a lower, more affordable option to consumers while not letting the value affect the levels of service. The accessibility of the airline creates an aura of extended service by providing contact to limited locations that traditionally can only be