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Cooking Enthusiasts - US - October 2013
While many Americans cook at home, they come to the table with different skill sets and motivations for doing so. Marketers should acknowledge that each Cooking Enthusiast has her own approach to meal preparation and give her opportunities to customize recipes and use resources that make cooking the easiest and most fun for her. table Of Content
scope And Themes what You Need To Know definition online Cooking Resources Data consumer Survey Data abbreviations terms
executive Summary factors Influencing Home Cooks growth In Farmers Markets Making It Easier To Find, Cook Healthy Food restaurant Menus Add Healthy Options, Giving More Incentive To
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Thesis Statement: Acharya questions his own beliefs after working with a talented young student. Acharya is known as the Shakespeare of poetry in Nepal.Acharya and Giri were similar when they were young. They were involved both in political movements. Giri belonged to the united democratic front. Acharya was put in jail when he was young for writing poems against the government. Acharya was uncompterbale with giri's political group. He didn't think it fit his personality. " The few members of the UDF he had met or seen in colleges had a brazen attitude hinting at mania". (pg.27) This quote shows Acharya's confusion to his new relationship with the young poet, because Giri's behavior was
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Dry Heat Cooking
Dry heat cooking refers to any cooking technique where the heat is transferred to the food item without using any moisture. Dry-heat cooking typically involves high heat, with temperatures of 300°F or hotter.
Baking or roasting in an oven is a dry heat method because it uses hot air to conduct the heat. Pan-searing a steak is considered dry-heat cooking because the heat transfer takes place through the hot metal of the pan. Note that the browning of food (including the process by which meat is browned, called the Maillard reaction) can only be achieved through dry-heat cooking. Examples of dry-heat methods include:
* Roasting & Baking
* Grilling & Broiling
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and at a lower temperature than in a conventional oven. Sales people at appliance stores will go on and on about the time and energy-saving advantages of a convection oven, and how you can cook a gazillion cookies at once, and how could you possibly live without one.
Although the concept of a convection oven was popular in European countries for decades, most American homeowners did not have the option to buy one until Jenn-Air began offering the first models in 1978. Many commercial restaurants rely on a convection ovens to give their food more visual appeal, along with improved texture and flavor. The forced air of a convection oven cuts down on overall cooking time, and also allows
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mothers and homemakers were all very important to the women who participated. Therefore, Ann Banks and team derived “Family Connection” as a potential positioning theme.
As shown in Exhibit 2, there are both positives and negatives associated with the “family connection” campaign. From a quantitative point of view, “Family Connection” received the most 1st place votes from the respondents from the Italian Sausage-using Consumer Positioning Concept Voting. As “Family Connection” surpassed all other mock concepts, when asked about intent to buy, there was another alternative that turned out to have a more positive outcome, the “Clever Cooking” marketing campaign.
“Clever Cooking” is another
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sink and the countertop material.
Most cooking appliances are available with gas or electric features. The most common cooking appliances are ranges, cooktops, and ovens.
RANGES: There are three types of ranges that will effect your design in different manners;
FREE STANDING/STOVE, SLIDE-IN RANGE/STOVE, DROP-IN RANGE/STOVE
COOKTOPS: Cooktops come in a variety of sizes with either gas or electric features. Gas cooktops can be regular or sealed burners. Electric cooktops can have either smooth tops or coiled burners. Certain models also have ventilation included in the unit.
OVENS: Ovens are available as single units, double units, and
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people are willing to buy it or not).
3. What were the research results? (hint: exhibit 4, 6, 9,11)
Research showed that that women are the primary people that purchase the Italian sausage, and they wanted easy to cook, homemade meals that would bring their families together. The consumers voted on several topics, and family connection was the most popular choice. Clever cooking was second, because they wanted it to have the high quality ingredients but could be prepared many different ways so she could add her own special touch.
4. Follow the example of exhibit 7, what might a positioning “ladder” look like for each of the two “finalist” Italian sausage?
| Family Connection | Clever
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different positioning territories identified in case Exhibit6, Trace back through the case, using Exhibit 4 and other embedded information, to rationalize the development of these territory ideas.
The results of the research are that “Family Connection” and “Clever Cooking” received the highest total votes, with “Family Connection” receiving the most first-place votes. So Saxonville Sausage Company can use “Family Connection” and “Clever Cooking” as the core value of their target consumer. In November 2005, the research company had initially cold- call 437 female head-of-household and screened them to participate; 103 women had qualified for the focus group. Since females were primary
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i was at college today and been ask if i could write an essay about cooking.. so here you go:
Choosing cooking as your carrier. Becoming a chef.
I always wanted to be passionate about what I do. I wanted to be able to get through challenges; I wanted to do what I really like to do. 7 years ago I started my catering experience.
I started working as part of waiting on team. Carrying plates wasn’t my favourite thing, in fact I never liked it, but it was one of the ways to get in to the kitchen. After waiting on for over a year I decided to go inside and learn how to cook. I liked cooking at home since I was little but never get a chance to work in the “proper” kitchen.
It was hard
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ï»¿Hydraulic oil vendors would remind volts, weather and refueling for body health
Cooking oil in China has a long history, is also a lot of home cooking.In the present, pay attention to the era of preserve one's health, more and more people of cooking oil is becoming more and more attention.
Now in various health disease incidence rate has soared, choose cooking oil become more cautious, we constantly see some edible oil on TV advertising claims that prevent disease of heart head blood-vessel, etc.Actually, as much to eat in the daily life of edible oils and fats for peanut oil, soybean oil, rapeseed oil, palm oil, sesame oil and so on several varieties.Zinc content in peanut oil is one
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How to cook Banga Soup (Ofe Akwu)
The Nigerian Banga Soup or Ofe Akwu is native to the Niger Delta and the South Eastern parts of Nigeria. In the Niger Delta areas, Banga soup is commonly eaten with various fufu recipes: Starch, Pounded Yam, Semolina, Garri and Cassava Fufu. In the South Eastern parts of Nigeria, Banga Soup is referred to as Ofe Akwu where Ofe means Soup / Stew and Akwu means palm fruit and is used mainly as stew for the White Rice recipe.
How to Cook Banga Soup/Stew [Video]
The palm fruit oil extract used in cooking Banga Soup / Stew is quite different from the Palm Oil used in cooking Nigerian food recipes. Palm Oil is pure oil extracted from the palm fruit pulp at high
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. There are also several other ingredients needed such as two tablespoons of unsalted butter, four cloves of garlic, two celery sticks, one onion, one red bell pepper, two tablespoons of fresh thyme, fourteen ounce can of crushed tomatoes, and two scallions. For liquids you will need two tablespoons of extra-virgin olive oil, one cup of beer, one cup of chicken stock, two tablespoons of hot sauce, one cup of chicken stock, and half a cup of heavy cream. After gathering all of these ingredients the next step is to begin the cooking process by prepping your ingredients.
Preparation for this dish may take some time as there are many things to do but each item is essential to the overall outcome
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If someone were to ask any college student or teenager what they could cook, the meal they will probably respond with is Macaroni and Cheese. During the grinding days of college life, students don’t have the time or money to cook big meals. For beginning students, cooking Macaroni and Cheese is essential because mom and dad are not there to cook for you anymore. It is a quick, cheap, and easy recipe that is delicious and every college student should know how to make. Anybody can become an expert Macaroni and Cheese maker in no time.
The process of making this delicious treat takes under fifteen minutes and can be done with common utensils and ingredients found in your kitchen. First off
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having the oven at home
How would you describe the consumption experience?
* How is the product/service used or consumed? Who uses it? When? Where? How often? What feelings and opinions surround the consumption experience?
The Oven is used more often in her kitchen to bake Papad, cook rice, and vegitables. She prepares tandoori dishes in the oven when she feels of having tanduri dishes. She uses the oven to warm the food when required .Almost daily she cooks in the oven and has utilized the oven more than any other kitchen equipment. She feels highly comfortable using oven to cook and delights the low calorie food because of less oil usage and quick cooking experience.
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minutes warning, followed by a 5 minutes warning, sometime even a 2 minutes warning. Then we call â€œClean up time, come to the bridgeâ€ All the children come to the bridge and get their own job. We divide their jobs like, if you have polka dots, do blue waffle blocks, or if you have a letter â€œOâ€ in your name, pick up 3 sand toys. That way is not too overwhelming for the kids by just looking at the whole big yard and thinking OMG, am I going to do all of there?
We are so lucky to have two cooking days in Riverbed, which are Monday and Wednesday. We try to make variety of cooking such as banana wrap, different soups and noodles, bread and so on. Children do benefit in many ways from
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The Center for Disease Control and Prevention “estimates that each year, roughly 1 in 6 Americans [or 48 million people] gets sick, 128,000 are hospitalized, and 3,000 die of food borne diseases” (para.1, 2012). Misinformation, lack of awareness of diseases, and unreliable information sources contribute to improper food handling habits.
Common Safety Issues
Keeping food safe is important to prevent food borne illnesses. Common safety procedures that help prevent illness include cleaning, separating, cooking, and chilling or storing food.
The U.S. Department of Health and Human Services suggests cleaning, separating, cooking, and chilling foods as measures to keep food safe (n. d
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FAST FOODSFood is the basic necessity of life. Eating is the most enjoyable activity among humans. There are many kinds of food available to eat. The most popular food among teenagers and children are the fast food. Fast food are time saving, cheap but unhealthy.The most common advantage of fast food is that it saves time. In today's fast pace of life, there is nothing better than getting a ready meal. Besides the time an individual has to spend in the kitchen, cooking a meal also requires one to make a trip to the supermarket to buy the ingredients for the dish. Then there is the added effort and time consumed in washing and peeling the vegetables. All this makes eating fast foodMore
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my room and put my stuff down and when I came out I realized that my whole family was there. My mom in the kitchen cooking everything imaginable. She looked so relaxed with her apron on that went from her neck to the middle of her calf. She turned to smile at me and I noticed that she had flour, the color of snow, on her rosy cheeks. That was my mom always cooking during the holiday. On the kitchen table my brothers were wrapping Christmas presents for family and their girlfriends. The crinkling and cutting of the paper noise made me realize that Christmas was nearing heard a noise and realized it was the Christmas carols that my dad loved. I knew that if I heard Christmas carols my dad
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effectiveness or not.
This term is introduced to accounting students on their first introduction to accounting classes and it is also mentioned on the major headline news such as the Enron and WorldCom financial fraud cases.
This term, although its main audience is people in the accounting field, has become very effective due to the major financial fraud cases such as Enron, WorldCom, Bernard Madoff and others.
The main audience for this term are individuals who are related to the accounting field. Learning that an organization has been cooking the books instantly portrays that a financial fraud has occurred. Also, this term has become a part of the English language due to the major financial
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book of the Bible Genesis 47:25 when Joseph instructs the Hebrew people to give a fifth of their crops to pharaoh as a tax. Pharaoh would conduct an annual tour around the kingdom collecting the taxes from his people. Records of granary receipts have been found on papyrus and limestone.
Did you know that the paper torn by Andres Bonifacio and the Katipuneros during the cry of Balintawak was the “Cedula’ or the residence tax imposed by the Spaniards. These are Cedula personal or personal identity paper, where all indios are required to pay for personal identification.
Did you know that during the various reins of the Egyptian Pharaohs tax collectors were known as scribes. During one period the scribes imposed a tax on cooking oil. To insure that citizens were not avoiding the cooking oil tax scribes would audit households to insure that appropriate amounts of cooking oil were consumed and that citizens were not using leavings generated by other cooking processes as a substitute for the taxed oil.
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website onegreenplanet.org, with the popularity of fast food in America, “By 1975, the obesity rate in America had climbed to 15%,” and now “2 out of 3 Americans are overweight (67%).” Junk food has been a problem for the Americans’ health.
On the contrary, homemade food has significant benefits for body growth and mental health. Keith Floyd, who produces many cooking shows for BBC and Channel 5, has said that cooking is an art and patience a virtue. However, in the modern time, statistic show that stress is part of the main reasons consumers love to eat Fast Food, because it is fast. But cooking is actually a productive way to solve stress problem. While cooking, the human brain is
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* 6 - 7 pounds Beef Shanks with Bone Marrow
* 1 head Garlic, cut
* 1 large Onion, cubed
* 2 Carrots, roughly cut
* 2 stalks Celery, roughly cut
* 1 teaspoon Whole Peppercorns
* 1 tablespoon Salt
* Leeks (optional)
* 2 - 3 Potatoes, cubed
* 2 Corn on the cob, cut in 1 1/2 inch
* 2 stalks Pechay or Bok Choy
* 1 gallon Water, or enough to cover meat
PREPARATION TIME : 15 minutes
COOKING TIME : 2 - 3 hours
1 Using a deep pot, boil the water with the beef, remove the scum that will float on top.
2 Add the garlic, onion, carrots, and celery and simmer for 1 1/2 to 2 hours or until beef is tender, adding more water
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MALAYSIAN FOOD BY RACE
Food is the main source of energy. Everyone love to talk about food. As we know, there are 3 major races in Malaysia that is Malay, Chinese, and Indian. So, there are many type of food in Malaysia. Besides that, Malaysia also known as the heaven of food in the asean region.
For example, Malaysia are known with Malay food. Malay food are often describe as spicy as it contain spices and traditional herbs. Malay cooking are usually use ingredients such as lemon grass, pandan leaves also known as screwpine, and traditional herbs such as daun kemangi, turmeric, and bunga kantan also known as wild ginger buds. Sometimes, they also use fresh coconut milk in their cooking
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Paris is where his wife, Julia Child, began a passionate culinary career that would greatly shape her future and influence others in the culinary world as well as in ordinary homes in the United States (Krauss, 2012).
Julia decided to enroll in the world renowned Le Cordon Bleu in Paris because she wanted to learn how to cook well. She began in a basic cooking course but found it not challenging enough for her. Upon attempting to join an expert level course, she was considered not qualified. She then joined a year long program for professionals at the Le Cordon Bleu, being the only female in a group of 11 men. When she finished her program, she became acquainted with two local French women
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| Family time (games, television, etc.) | Work | Work | Work | Work | Work | Family time (games, television, etc.) |
4:00 | Family time (games, television, etc.) | Work | Work | Work | Work | Work | Family time (games, television, etc.) |
5:00 | Family time (games, television, etc.) | Off Work, Pick up kids from school. | Off Work, Pick up kids from school. | Off Work, Pick up kids from school. | Off Work, Pick up kids from school. | Off Work, Pick up kids from school. | Family time (games, television, etc.) |
6:00 | Begin fixing dinner, and have dinner (still family time) | Chores: i.e. Cleaning and cooking dinner. | Chores: i.e. Cleaning and cooking dinner. | Chores: i.e. Cleaning and
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provided access to delicacies previously unavailable in South Louisiana.
Italians brought to the New World their famous red gravies, garlic and bread crumbs. These primary ingredients were assimilated into local cooking staples to create stuffed artichokes, eggplant and mirliton (a type of squash).
The foods characteristic of Native Americans included corn-based breads and cereals, squash (particularly mirlitons), bay leaves, and dried beans. They used persimmons in syrups and chokecherries to season smoked meats. Their largest contribution, however, was powdered sassafras leaves. Now referred to as filé powder, this spice acts as a thickening agent in stews and soups.
The people from the West
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Barry showed his two new discoveries which were about men’s cumbersomeness in cooking part and the slowness of human sexual activity in Thanksgiving night. However, his main point was to affirm that men absolutely could not do anything in the kitchen, “Men are still basically scum when it comes to helping out in the kitchen” (Barry 82). This must sound funny, but it was somehow true for most men. As soon as a guy got into the cook place, all he would do were to aim at what could be taken to eat and soon make a great escape. The reason for a man to do this was the thought that cooking was the feminine obligation and she would be just fine without him.
Later on, he also said “most men make
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Bacillus cereus- This bacterium is found in foods like cereals, soil and dust. When you are suffering from food poisoning from this bacterium the common symptoms are pain, diarrhoea and vomiting but subside within about 24 hours. These can be stopped by avoiding having to reheat cooked rice. How can the risk of infection with Bacillus cereus be minimised? Keep prepared foods under refrigeration (5°C) until you are ready to serve. Keep hot foods at a temperature greater than 60°C.Try to avoid preparing foods too far in advance. For heated products that are going to be eaten at a later time ensure that the product is correctly cooled after cooking. The Food Standard Code requires food
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language of nigella Lawson and Gordon Ramsay Nigella Lawson and Gordon Ramsay, two very famous TV chefs, have completely different ways of presenting themselves verbally. Ramsay is well known for his fiery temper and for being extremely offensive at times by using blasphemy. Nigella Lawson...
Premium 393 Words 2 Pages
* Investigate the ways spoken language is used By the TV chefs Nigella Lawson and Jamie Oliver
Investigate the ways spoken language is used By the TV chefs Nigella Lawson and Jamie Oliver Nigella Lawson and Jamie Oliver have the same purpose to entertain and share their love of cooking but they go about it in different ways. Lawson and Oliver differ in many ways, for
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language is not the same as the way it would be spoken in English.
The way of cooking is very different, in which it takes a lot of skill and creativity. Using many different spices and natural ingredients. The usage of many different types of fresh grown herbs and spices are used to create wonderful Latin dishes. The food of the heart, some say itâ€™s the food of healing. This is explained in depth within the topic of Religion and beliefs. Traditional Meals include many different meals where you can taste the different flavors placed together to make a meal that your heart desires to try again. The art to cooking is simply the style and time in the preparation of the meal. This makes it
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* 2 packets of mild chili seasoning * ½ tsp. of cayenne pepper * 3 tbs. of chili powder * 1 chopped onion | * Large cooking pot * Wooden cooking spoon * Can opener * Knife * Cutting board * Meat grinder (optional) |
Following these simple steps will enable you to make a truly delicious chili in about an hour. The first step in this recipe is to prepare the ground beef. You can use the prepackaged beef that is found in any grocery store, but I personally like to grind my own beef. Stew beef usually works well for this purpose. When you make your own ground beef, you will avoid pink slime and other mystery ingredients. You may also notice that your food just tastes
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far between branches | Apply production strategy, such as use just in time to reduce carrying cost |
| Cooking tools and dining utensils purchasing | Using handy equipment for fast cooking; Choosing one-time cutlery as well as packing | Adopt disposable cutlery to save more time in cleaning |
Operation | Processing ingredient & cooking | this is the important element to translate ingredient to cuisine and dish | Control the time of queue, Avoiding consumer wait in long time |
| Ordering | Taking the order from customers | |
| Site cleaning | Prepare an available table for consumers | |
| Environment creating | Build a convenience and comfortable dinning environment. It
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Benefits of eating at home
Eating at home is really good for our life. Eating at home help people to save money. If you choose to eating at restaurants, you must pay a lot of money for this. After saving money, the greatest benefit from dining in compared to eating at restaurants is promoting a healthy lifestyle. Overall, cooking at home is much healthier than dining out. While some restaurants now offer healthy entrees and choices, the options are limited. Food consumed at restaurants typically has a lot more calories and fat than food you have prepared at home. An important benefit for any family with children. Eating at home instead of at a restaurant gives the entire family time to
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plant, clear the piñas (Spanish word for pineapple), and decide when and if each plant is ready for harvest. There are three different methods used today to make tequila.
The first method used to make tequila is the "Artisanal Process" whereby the cooked agave is crushed by a large stone wheel called a "tahona" pulled by mule or ox. This process mostly uses machines like the stone-lined cooking ovens, wooden fermentation tanks, and steam copper pot stills.The second method is a more modern process where the cooked agave is crushed by mechanical roller shredding mills and presses. During the shredding process, the fibers are washed with water to help extract the sugars. This process uses a
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disperse.Use diagrams to show what the cells are like before cooking, after two minutes and after tenminutes of boiling. (on notebook)2. Describe in words what happens as the potato is cooked.The cell wall breaks and the starch comes out.3. What happens to the texture of the potato as it is cooked?The 2 minute potato was starting to turning mushy, but it was still sliceable; The 10 minute potato kept it shape, but when we tried to slice it, it collapsed.4. Explain from your results why these changes happen.
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Facebook, Instagram, Twitter, Myspace and others. Our society wants more the fastest, easiest way of doing everything!Calling in to speak to someone regarding your bills, you first have to go thru the automated voice system and once you finally get thru your repeating yourself again to the "live agent". Cooking a home cooked meal is almost none existence it's easier to by fast food that is unhealthy, more expensive and time consuming (waiting in lines and drive-thru). Reading about McDonaldization is slowly dehumanizing society. Our skills, capabilities are slowly becoming a thing of the past. Who we are and how we interact (including our children) is becoming more and more dependence on the McDonaldization.
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Julissa Penaloza 803
Part 2 (Questions 9–20)
Directions (9–20): Below each passage, there are several multiple-choice questions. Select the best suggested answer to each question and record your answer on the separate answer sheet provided for you.
SHAPE \* MERGEFORMAT
Reading Comprehension Passage A
...Despite being overstretched, [Chef] Bugnard [of the Cordon Bleu cooking school] was infinitely kind, a natural if understated showman, and he was tireless in his explanations. He drilled us in his careful standards of doing everything the “right way.” He broke down the steps of a recipe and made them simple. And he did so with a quiet authority, insisting that we thoroughly
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duration of time you will need to wrap the food tightly in containers appropriate for freezer storage. When storing in the refrigerator or freezer you also need to assure that none of the blood is leaking out of the storage containers and causing contamination to other foods.
Food borne illnesses can be contained by using some simple rules. Always wash your hands before and after handling food. Wash knives, cutting areas, and containers with hot soapy water to prevent spreading bacteria. You may also use diluted bleach to sanitize utensils and cutting or cooking surfaces. Thoroughly rinse raw produce to wash off any harmful chemicals in fertilizers or bug repellant that might be used on the
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, which lasted 28 years and he sold many crafts and skills of China.
Chinese culture is broad and profound, today I choose one aspect of Chinese culture to explain the influences of Chinese culture, that is Chinese Cuisine. Since the ancient times, there is a saying : Food is what matters to the people! Chinese food culture has several thousand years of tradition, and it is famous to the world. Now, I have a question, Chinese cooking ingredients, cooking techniques, traditional food, food custom and so on, how spread these all over the world?
The truth is that in the early Qin and Han Dynasties, Chinese began to spread the Chinese Cuisine outside. In the western Han Dynasty, Zhang Qian went
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stable since he had not get any job. It was because there are too many labour sources in ‘Tanah Melayu’ at that time. Furthermore, he was also too young for any heavy job. Finally, he got a job at a Chinese restaurant as a cleaner. He helped the employer to cleanup the entire restaurant as well as washing all the plates. It was there he first started gaining knowledge of cooking.
At that time, he had a negative attitude towards the past, as he had went through lots of difficulties and struggled his way through World War II, where he had lost his family, friends and property. But he had a more positive attitude towards the future. According to him, future is the continuity of the
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and her resistance to it due to her job outside the home conflict in the marriage
* In 5 couples household work is shared or distributed in non-traditional ways
* Wives express high level of commitment to their career
* Important! Husbands support the wives’ work outside home and are willing to share the family work
* Less frequently: reversion of traditional roles where a husband does most of the cooking
* In 8 couples (families with young children and women staying home) 3 strategies somewhere between two extremes:
* 1) Couples share a traditional view on women’s responsibility
* No expectations from wives to share the work but men occasionally help on their
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earned a degree in European and architectural history in 1962. While at Barnard, she met Andy Stewart, a Yale law student, and the two married in 1961. Six years later, after the birth of their daughter, Alexis, Stewart went to work as a stockbroker for the boutique firm of Mannes, Williams, and Sidle. She worked on Wall Street until 1972, when the family moved to Westport, Connecticut. Martha grew to become a high-class author of cooking books, entertaining and decorating. In addition, she expanded her brand of magazines and television program, serving as CEO of Martha Stewart Omni media. Stewart resigned her post in 2002, following charges of insider trading of which she was convicted. After
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Despite being overstretched, [Chef] Bugnard [of the Cordon Bleu cooking school]
was infinitely kind, a natural if understated showman, and he was tireless in his
explanations. He drilled us in his careful standards of doing everything the “right way.” He
broke down the steps of a recipe and made them simple. And he did so with a quiet
authority, insisting that we thoroughly analyze texture and flavor: “But how does it taste,
One morning he asked, “Who will make oeufs brouilléstoday?”
The GIs [my fellow students] were silent, so I volunteered for scrambled-egg duty.
Bugnard watched intently as I whipped some eggs and cream into a froth, got the frying pan
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local growers into their marketing strategy. Before any of the previous objectives can be instituted, Kudler Fine Foods must determine the wants and needs of its potential catering customers, by analyzing its already existing sectors such as the cooking class socials and customer reward program.
Throughout this course, the idea of increased product awareness, increased sales of high-margin products, and innovative product introduction has been a main focal point. Kudler’s in-store cooking social was a strategy to familiarize customers with the types of foods sold at the store as well as increase the frequency of customer visits. Also at-home cooking classes are offered to customers for a
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Imagine Italian cuisine without tomato as an ingredient or your favorite pasta without any tomato sauce. It sounds extraordinary to think that at one point in history Italian cuisine didn’t have tomato as a staple food. After the European exploration of the Americas, numerous amounts food we introduced into Europe, Eurasia and Africa. This helped evolve the Mediterranean diet as well as traditional Italian cuisine (MacLennan and Zhang, 131.) What makes Italian cuisine popular around the world today is that most dishes are made with a small number of ingredients; cooking methods are simple and the recipes are healthy. This is a perfect mix for the food lover, and the upcoming cook with
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critical detail of conducting marketing research. There is a possibility that Kudler's founder, Kathy Kudler, may have fears about such research and is choosing to ignore its importance.Kudler's new marketing strategies are based on what seems to be a powerful strategic objective aimed at increasing the loyalty and profitability of consumers. The company plans to do this through three marketing tactics including the expansion of services, a frequent shopper program, and increased efficiency. Kudler plans to expand services by providing cooking classes primarily to existing customers who will receive training by world-renown chefs, local celebrities, and other food experts. Examining the plan
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328 Katong Laksa
Katong is Singapore's old Peranakan neighbourhood, where the blending of Chinese ingredients with Malay spices and cooking creatednyonya cuisine. It also forms part of the name of "328 Katong Laksa". This friendly coffee shop, run by a former beauty queen serves one of the best laksa soups you'll find – a delicious mix of spicy lemak coconut milk, prawns, cockles, tofu, beansprouts and noodles. A bowl costs S$4 (about £2) and hungry customers can also order traditional otak otak, a fish paste steamed in banana leaf, or nasi lemak, rice with crunchy anchovies, peanuts, cucumber and a wicked sambal sauce. There are lots of food shops along the road, selling sticky
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225 grams Potato, cooked, peeled and pureed
Salt, white pepper and Cayenne to taste
1. In a large pan, melt the butter over medium heat. Add shallots and soften without browning. Add white wine and mussels.
2. Cover; cook until all mussels open, do not overcook.
3. Strain the mussels and cooking liquid into another pan through a cheesecloth- lined strainer.
4. Remove mussels from the shells, set meat aside, discard the shells and reserve cooking liquid.
5. Combine cold water and cooking liquid, add leeks
6. Add potato puree to the soup, whisk to mix . Thin down with a little water if soup is too thick.
7. Add mussels, bring back to a boil
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The Famous Chicken Adobo:
A Filipino Tradition
MiraCosta Community College
Adobo is a very popular cooking process indigenous to the Philippines. The most famous dish is the chicken adobo. As the local saying goes, Philippine food was prepared by Malay settlers, spiced by the Chinese, stewed by the Spanish and hamburgerized by the Americans. Adobo is all but the last (Fare of the Country; Adobo: Spicy Stew of the Philippines,1986, para. 3). But the Spanish is the major influence in Filipino cuisines. Adobo is a Spanish word meaning marinade or seasoning. There are many cultures that have their own variation of adobo from the Spanish, Puerto Ricans, Malaysians, and